28 Nov

Let's Kill All the SEO's

Now, I would understand this a little more if search engine
technology was at a level where I type a phrase in and find
what I am looking for. But people’s minds works differently
and no search engine will ever be able to account for this
factor.

A newbie to a certain technology, doesn’t matter which,
doesn’t use the same terminology as an expert. He will use
terms that relate to his areas of expertise and as he
progresses, this terminology will evolve until it is more
precise. Therefore, there will be many levels of vocabulary
that he will use in this progression.… Read the rest

28 Nov

The Best Kept Secret on the Internet

Many people just really don’t realize the power of the
Internet. It is one of the most powerful marketing mediums
today. The real power behind it is the ability to contact
so many people once the system you have in place is set up.

By system, I mean web sites, autoresponders, email
campaigns, etc. that you set up to create a desired result.
In obtaining your desired result, someone would sign up
for a free ezine, free report, or free ebook.

Of course, this is for the purpose of capturing an e-mail
address. The reason for this is very simple.… Read the rest

28 Nov

Affiliate Marketing: An Online Marketing Strategy

Further, affiliate marketing allows you to make money
online by earning commissions off sub-affiliates, people
you have brought on to be affiliates of the parent company.
These two-tiered affiliates may seem like a pyramid scheme,
but the point is, it generates a tremendous amount of
traffic to your site as well as to your partners’ sites,
which helps everyone make money online.

The biggest key to making money online through an affiliate
program is by generating traffic. You won’t make money
online, though, by adding numerous links that have nothing
to do with you or your product. For example, if you are a
web developer, you won’t make money online by becoming an
affiliate of websites selling fishing equipment.… Read the rest

28 Nov

10 Ways To Indirectly Get To The Top Of Search Engines

How do you do this? Look up the top 20 web sites on the
major search engines under the keywords and phrases people
would find your web site. The key would be to then
advertise on those web sites.

The most expensive way would be to buy ad space on those
web sites. If you don’t want to spend any money, you could
use the ten strategies below. These strategies may not
apply to every web site.

1. Participate on their discussion boards.
You could post questions, answer other peoples questions,
and join in on conversations. Just include your signature
file and link at the end of your messages.… Read the rest

21 Nov

The first step in any search engine optimization campaign

[2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.… Read the rest

21 Nov

What SEO Copywriting Is? and Isn’t

What that means – generally speaking – is you are still writing promotional copy designed to cause a *person* to take a specific action. Your target audience (your site visitors) should come first. The elements designed to help the copy rank well absolutely come last.

What good is all the traffic in the world if your site copy doesn’t convert visitors into buyers? Not much. That’s why – when writing SEO copy – the human visitor comes first.

Unfortunately, SEO copywriting is getting a bad name because so much of what is being cranked out is repetitious babble. Most of these pages would never have made it on to a site, except for the fact that the site owner wanted to rank highly for certain key terms.… Read the rest

21 Nov

Lower Cost & Increase Conversion of Your AdWords Ads

When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

Qualifying Your PPC Leads

Purposely eliminating visitors sounds like an awful thing to do, doesn’t it? Perhaps, until you consider the fact that – once these visitors got to your site and found out the details of your offer – they’d most likely leave anyway.

Why not save yourself a click (and the money associated with that
click!) and prevent the visitor from running up your monthly AdWords bill?… Read the rest

21 Nov

How Turn A Franchise Agreement To Your Advantage

Typically this agreement could run to 40 or 50 pages andcan be a daunting read to those unfamiliar withcommercial contracts. The very nature of a franchisebusiness structure means that the agreement will befairly complex. Remember that this document providesthe framework for your business life over the next sevenyears or so.

Franchisors, particularly established ones, will rarelychange or negotiate the terms of their standardFranchise Agreement as they will want to maintainuniformity across all the franchises. However, it isessential that you understand what you are being askedto sign. Once you have signed an agreement as abusiness person (without the cotton wool treatmentgiven to consumers) you will struggle to persuade a courtlater that the terms were unfair or sufficientlyunreasonable to be void.… Read the rest

14 Nov

Secret Weapon in the Link Wars

Why am I laughing? Because every linking campaign I’ve done for the past few years has turned a profit all by itself. That’s right – if search engines didn’t exist, I’d still be counting up the profits from my link-building efforts, while the poor guy with the $3,000/month link-rental bill stares at his search engine ranking reports and wonders if it’s really helping.

I have no doubt that some of those paid links *are* helping folks get their websites better exposure, whether through search engines or otherwise, and I’m not suggesting that you shouldn’t submit to directories. However, if you had an opportunity to promote your website and build links without spending as much, wouldn’t you take a look?… Read the rest

11 Nov

Optimize Your Internet Marketing Success with an Opt-In List

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.… Read the rest