Does Your Copy Look “Fake” to the Search Engines?
by Karon Thackston … Read the rest
by Karon Thackston … Read the rest
by Dylan Downhill
Pay Per Click (PPC) can be used to back up even a thriving organic program. Research shows that around 60% of people click on organic results, leaving 40% in potential business untouched if you don’t run a PPC campaign (percentages vary based on search engine). There is also research showing that both PPC and organic results boost a brand’s awareness which then makes it easier for a client to pick your company rather than some other company that they have never heard of before.
The nice thing about PPC is you can measure the Return On Investment (ROI) so that if it doesn’t pay for itself in conversions you can modify it or cancel it immediately.… Read the rest
by Karon Thackston … Read the rest