28 Apr

Small Business Owners: Are You Making These 3 Deadly Website Copywriting Mistakes?

By Karon Thackston © 2010, All Rights Reserved

It’s a common question.  “What copywriting mistakes should I avoid?”  There are many, but the 3 I chose might surprise you.

Why?  Because while these can potentially cause the greatest amount of damage they are not ones most copywriters talk about.

Why?  Because these aren’t the “sexy” copywriting mistakes.  They aren’t the quick-fix aspects. They require thinking and judgment and… <gasp!>… work!  However, they are the ones that – when implemented correctly – can drastically boost the performance of your copy and content whether that be a blog post, article, web page, email or other forms of text.… Read the rest