Monthly Archives: December 2005

11 Dec

The Best Place to Put SEO Copy on Your Web Page

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.

For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block.… Read the rest

07 Dec

Online Copywriting – When Humor Can Hurt!

It is more important to be honest and earnest with your potential customers and clients. They want to know what’s in it for them – not how well you can rhyme words for a clever headline or that you have a witty style of writing. No one cares. They want to know they are doing business with an honest professional who will deliver the product or services he or she sells. That’s it. Period. The end.

But can’t these readers overlook an occasional attempt at a clever headline or witty lead in online copywriting?

Why should they?

Their time is valuable.… Read the rest

07 Dec

Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO

* SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page.

* SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website.… Read the rest

07 Dec

Search Engine Marketing (SEM) – Authority Websites

Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific to your industry and with websites that are authoritative in nature.… Read the rest

06 Dec

The #1 Strategy For Writing Excellent Copy

No, they have a swipe file of past successful ideas and sales letters that have pulled in millions of dollars. They simply ‘steal’ and recycle successful sales literature and some of them charge a fortune for it!

But they know that they are more likely to create a money creating a sales letter this way rather than wasting precious time and resources on creating a brand new piece that has a higher possibility of failure.

So that means even the best marketers and copywriters create copy that fails. It just proves that failure happens to us all at some time.… Read the rest

05 Dec

Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange

The Link Exchange Process

There are four steps in the link exchange process. This assumes you are not using link farms or other short-cut methods of link exchanges. If you do not use short-cut link exchange methods you will reap the triple-rewards we discuss in this writing, rewards that short-cut link exchange methods will not provide you.

1. The first step in the link exchange process is to ask the destination website if they wish to exchange links with you. You do not want to add their link information to your site at this time since you do not know if they would like to exchange links.… Read the rest

05 Dec

Submitting your site to the Open Directory

Before you submit your site, go through your entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages and no “Under construction” symbols. Also, check for typos and grammatical errors. Furthermore, your site must provide good content. If your site simply contains links to various affiliate programs, you will find it difficult to get through. The Open Directory does not mind sites containing links to affiliate programs, as long as you provide proper content.

You now need to select the two most important keywords for your site based on their popularity. If you don’t yet know the keywords which are applicable for your site, have a look at my article on “Choosing the correct keywords for your site”, available at http://www.1stSearchRanking.com/t.cgi?3455_d&keywords.htm… Read the rest

02 Dec

Internet Copywriting – Make Your Offer Irresistible!

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad – five years before – “I didn’t get a single result from my coupon” that he ran way back then.… Read the rest

02 Dec

Improving the Link Popularity of your site

What is important is not only the number of links to your site, but also the types of sites which are linking to you.
A link from a site which is related to yours is more valuable than a link from an unrelated site.

In this article, I explore different methods by which you can improve the link popularity of your site. I start with a method that you shouldn’t bother using, then go on to the moderately effective methods, and then end with the most effective methods you can use to boost the link popularity of your site.

1) Submitting your site to Free For All (FFA) pages

A common misconception among many Internet marketers is that while FFA pages may not directly bring in traffic to your site, it will help to improve the link popularity of your site, and hence, will indirectly bring in traffic through the search engines.… Read the rest