One Size Does Not Fit All when It Comes to Writing Copy
By Karon Thackston © 2009, All Rights Reserved
I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true.
Here’s an example. A while back, I read, “Prospects hate being bombarded by text-heavy pages, especially on a home/landing page.” This is coming from Internet Marketing Report in relation to business-to-business (B2B) websites. I’m sorry, but I completely disagree.
Just because a website is B2B does not automatically mean every single one of its visitors will “hate being bombarded by text-heavy pages.”… Read the rest