28 Jan

One Size Does Not Fit All when It Comes to Writing Copy

By Karon Thackston © 2009, All Rights Reserved

I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true.

Here’s an example. A while back, I read, “Prospects hate being bombarded by text-heavy pages, especially on a home/landing page.” This is coming from Internet Marketing Report in relation to business-to-business (B2B) websites. I’m sorry, but I completely disagree.

Just because a website is B2B does not automatically mean every single one of its visitors will “hate being bombarded by text-heavy pages.”… Read the rest

22 Jan

Image with title attribute

It’s a very common problem that tags have a title attribute set. This is against the W3C standard and so should be avoided – use the alt tag instead.

SiteCara.com has had the site audit functionality changed to include checks for this issue on all pages checked. If you want a swift rank or ranking at all you must comply with all standards… Read the rest

14 Jan

SEO Site Review – http://www.silvaheeren.com

Daniel Silva asked me to comment on the SEOing of his site http://www.silvaheeren.com.

First impressions:

  • His home page is about his firm. Who cares? Remember the world’s favorite radio stations WII FM – what’s in it for me? I would totally swap the site around and put services first and foremost and the ‘about us’ page as a footer nav.
  • Light gray text on white background is difficult to read, give that more contrast.
  • Links into the content are grouped at the bottom and not in the text where you’d except.
  • Terms and conditions looks to be a contract – I would remove this as its irrelevant to someone visiting your site.
Read the rest