16 Jun

IIS Problem with Google Base XML Feed

Just ran into a really odd problem with a client using Microsoft IIS to produce a Google Base XML feed. After a number of years with the feed working fine it seems that a little while back the feed stopped working for no obvious reason. The application was written in C# reading a SQL Server database and outputting a XML data stream that is then fetched by the Googlebase robot.

The problem symptoms were that the feed stopped outputting anything and the server closed the connection with the client.

I decided to update the application to use the XmlTextWriter class – perhaps IIS was changed to force the use of this new interface – but that didn’t help.… Read the rest

09 Jun

Issues Upgrading Google Adwords Editor

Adwords editor recently prompted me to upgrade so I did. Then the program stopped working and hasn’t worked in a week. I finally spent a few hours yesterday and today to troubleshoot the issue. I tried uninstalling and reinstalling. I tried uninstalling, cleaning the registry, and then reinstalling. Still no dice.

Finally I uninstalled and looked in the Google directory on my c: driveĀ  C:\Program Files\Google\ and sure enough there was a ‘Google AdWords Editor’ directory full of files. When I deleted this folder and reinstalled again the program started working.… Read the rest

27 Jan

Paid Search Placement and Search Engine Optimization

Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our ?Insights into Search for Business? blog.

Paid Search Placement and Search Engine Optimization

Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage.… Read the rest

01 Dec

Google's Site Targeting: "Giving Control Back to the Advertis

If you use Google’s Adwords program you know thatin the past you had no control over where yourtext ads were displayed. By adding “site tar-getting” Google has finally given control backto the advertisers.

Site Targeting allows you to pick and choosethe websites you would like your ads to appearon. Of course, the websites you get to choosefrom must be in the Google network and bedisplaying “Adsense Ads” on their pages.

Now don’t think that site targeted ads willbe replacing Google’s “Keyword Targeted Ads”.It’s simply another tool at the advertisersdisposal and is an option, not mandatory orrequired.

The program works differently then the normal”keyword targeted ads” where you only pay perclick.… Read the rest

28 Nov

The Greatest Internet Marketing Strategy Using Google Adsense

Discover how using the right keywords in articles and
having Google Adsense ads on your content site is now one
of the most profitable ways of internet advertising.

Are you using this internet marketing strategy?

If not, you may be leaving thousands of dollars of extra
profits on the table by not utilizing this strategy.

This is one of the many reasons writing original quality
content articles is now the latest marketing buzz.

The two basics that you can combine to really power a
successful website. Content and links.

You already know that right?

Are you writing articles and submitting them using such
services as SubmitYourArticle?… Read the rest

28 Nov

Five Proven Methods to Internet Marketing Success

1. One thing that appeals to everyone is ?free.? If it is free people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle applies with information or services offered from your website. You can send out free newsletters or offer a free trail period. One popular thing that is being given away now are free credit reports or free PC scans.… Read the rest

21 Nov

Lower Cost & Increase Conversion of Your AdWords Ads

When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

Qualifying Your PPC Leads

Purposely eliminating visitors sounds like an awful thing to do, doesn’t it? Perhaps, until you consider the fact that – once these visitors got to your site and found out the details of your offer – they’d most likely leave anyway.

Why not save yourself a click (and the money associated with that
click!) and prevent the visitor from running up your monthly AdWords bill?… Read the rest