by Karon Thackston … Read the rest

by Karon Thackston � 2004
http://www.learn-copywriting.com

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use.

Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, run and hustle both indicate that someone is moving fast.

But run is a dull, ordinary verb while hustle evokes definite images in your reader’s mind.… Read the rest