One of the joys of niche marketing is the luxury of tapping
into a favorite hobby, occupation or expertise and building
a business around it.
If you are expanding an existing off-line business by
setting up a webpage you may find your most valuable
contacts right in your store. Make some brochures or cards
that announce your online presence, or ask customers if
they’d like to sign up for your online newsletter.
Now you can contact your customers about new products,
industry news or specials with no postage costs or time
consuming envelope stuffing.
Invite your subscribers to recommend the site to friends
who are interested in the topic.… Read the rest