Copywriting Makeover: The Value of Being Crystal Clear
Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thing… if your prospects can’t determine – with crystal clarity – what you do and how you can benefit them, all your copywriting efforts will be in vain.
Provider Watch suffered from a bit of this problem. When I read their original home page copy (which can be seen here), I was confused about what they offered.… Read the rest