Following on from our post the other day (SwiftRank By Optimizing Page Speed) I was looking for more information on this. I found one post from Search Engine Land Site Speed, Google’s Next Ranking Factor which indicates that page load times will be a factor in the algorithm next year.
This makes sense from a user perspective. I have been advocating for a long time keeping the weight of your home page as low as possible, and have always recommended having less than 1MB in total downloads for the home page. This total number includes not only the page source, but also images, CSS, JS, and any other file that might be downloaded by the home page.… Read the rest