16 Mar

Continuity in SEO Copywriting Improves Rankings & Conversions

By Karon Thackston © 2011, All Rights Reserved

It has become a fundamental principle of Internet marketing. When sending a prospect from some form of trigger (banner ad, pay-per-click ad, tweet, etc.) to the landing page, there must be continuity: the message must flow.

For example, when constructing pay-per-click (PPC) campaigns, there has to be continuity between the ad and the landing page. The use of the same keyphrases, copy that flows seamlessly from ad to landing page and other factors can make or break your campaign. If these elements aren’t in place the disconnect your visitors will suffer will confuse them and send them packing.… Read the rest

04 Mar

Think Keyword Density is Still a Factor? Prove It!

By Karon Thackston © 2011, All Rights Reserved

As I read her email I could literally feel my blood pressure rising.  She’d heard me speak at a webinar I did for Wordtracker about ecommerce copywriting where I said keyword density hadn’t been a factor in SEO copywriting for years.  The lump in my throat got bigger as Zoe (not her real name) explained why she thought the myth about keyword density simply wouldn’t die.

“Keyword density is going to remain a hot (contentious) topic. I just read an article in the “New Yorker” yesterday about the new AOL CEO: “Can Tim Armstrong save AOL?” Apparently AOL is going to put greater focus on being content providers.… Read the rest