By Karon Thackston © 2011, All Rights Reserved
It has become a fundamental principle of Internet marketing. When sending a prospect from some form of trigger (banner ad, pay-per-click ad, tweet, etc.) to the landing page, there must be continuity: the message must flow.
For example, when constructing pay-per-click (PPC) campaigns, there has to be continuity between the ad and the landing page. The use of the same keyphrases, copy that flows seamlessly from ad to landing page and other factors can make or break your campaign. If these elements aren’t in place the disconnect your visitors will suffer will confuse them and send them packing.… Read the rest