15 Jun

The Developing Field of Online Reputation Management

By James Peggie
Copyright 2005

Online Reputation ManagementEstimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles. The search engine results page is the digital front page for your company. Be aware that the good and the bad search engine listings are visible to your potential clients and affect reputation and buying decisions.… Read the rest