Here’s something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that’s stating the obvious? You’d be surprised! I come across countless sites every day that do everything but give the visitor a reason to buy, subscribe, click, call or otherwise take action. It’s a fatal mistake in any business, but it’s especially damaging for web-based companies.

Let’s continue with our example of buying a computer desk. You start with the big three office-supply stores. You click the “office furniture” link, and you’re faced with a barrage of links to pages about lamps, printer stands, bookshelves and more.… Read the rest

Let’s go offline for a moment. Go get your telephone book. If you were going to conduct a search for, say, an office desk, how would you go about it? You’d look in the Yellow Pages? under office furniture. Next you’d drill through the ads in search of ads that specifically mentioned “desks” or perhaps the particular kind of desk you want.

SEO for Newspapers?

When looking through the inserts that come with your Sunday newspaper, your eye would be especially drawn to office supply flyers that featured the word “desks” or a picture of desks.

Why? Because you’ve got desks on the brain right now.… Read the rest