Monthly Archives: January 2006

27 Jan

Additional Marketing Strategies to Compliment your SEO Campaign

Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?

The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing plan should relate closely to the business plan. There are many things that can be done market your website. Here are a few examples of marketing ideas you may find useful.… Read the rest

27 Jan

Moving With the Times on the Internet

Imagine taking a trip to the mall. You enter it and start shopping. The first store you approach is a computer store. The one next door is also a computer store. You find this unusual. You walk around. The entire mall is filled with 100?s of stores, all of them computer stores, and all of them selling identical products with identical store fronts. You start thinking about this. How can they compete against each other? How do they survive?

In the search engine optimization field we come across this type of situation all the time except for us it concerns web sites as opposed to actual physical stores.… Read the rest

27 Jan

SEO the Secret Weapon in the E-Commerce Wars

The Opportunity

It has been well documented that consumers use search engines to research and buy products online. They read reviews and descriptions, analyze ratings, and research pricing as they compare products and vendors. A successful e-commerce site must offer a positive customer experience and build trust. However, in the nitty-gritty world of online retail sales, probably the most important success factors are the accessibility of the product and price.

It follows then that high rankings in the search engines are essential to the success of an e-commerce site, because high rankings make the products more accessible to the online shoppers.… Read the rest

27 Jan

Guarantees from SEO Companies

Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees. That is why it is essential to hire an ethical SEO company.

It has become clear that companies operating within the industry must become accountable for what they claim. In terms of search engine rankings it is impossible for an organic SEO company to guarantee specific placement. This is because organic SEOs do not control the search engine rankings. The rankings are controlled only by the individual search engines. Therefore SEO companies must set realistic claims in their communications with clients.… Read the rest

27 Jan

Your Marketing Strategy and SEO

As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Traditional marketing theory states that your marketing goal is to deliver the right product at the right price and have it available in the right place. The correct promotion mix must be used to deliver your message to the right people (your target market).… Read the rest

27 Jan

Paid Search Placement and Search Engine Optimization

Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our ?Insights into Search for Business? blog.

Paid Search Placement and Search Engine Optimization

Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage.… Read the rest

27 Jan

Increase Your Search Engine Exposure – Optimize Your Press Releases

One of the exciting new developments in the field of search engine exposure is the optimization of your press releases. This offers you a great way to increase your presence on the web and be found for an expanded amount of keywords.

Press releases were traditionally aimed at media types such as journalists and editors. Today they have another audience ? your target market. Online press releases are now coming up under searches. Potential customers can access your information directly from your press releases. Therefore if you optimize your press releases you can help people find your web site and product information.… Read the rest

27 Jan

Understanding Search Engine Marketing

The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”… Read the rest

18 Jan

Search Engine Friendly 301 Redirect in CFM Coldfusion

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

10 Jan

Search Engine Friendly 301 Redirect in PHP

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest