Search Engine Friendly Redirects – Custom 404s
There are three articles dealing with redirects to handle, see related posts for more information.
If you are going to move a page you will likely want to redirect visitors from the old page to the new in such a method that the search engines don’t get confused. Some of the ways they can get confused include:
- Bringing up two copies of the same page. This is likely to trip a duplicate content penalty.
- Using a temporary redirect. This means ‘the page has moved but will be back shortly – don’t update your index’.
A 301 permanent redirect is the redirection method recommended by the major search engines.… Read the rest