13 Jul

HTML Meta Tags – What are they and how do you use them on your website?

What are they and how do you use them on your website?

By Dylan Downhill
Originally authored: 10 May 2004
Update: 13 July 2006

Below is a collection of the most useful tags found in a document <HEAD> section. It was inspired by an article I read that mentioned some of these tags but didn’t say why you included them, what they did and what options were available for the tag.

As background, meta tags were originally included to aid early search engines to summarize and categorize web pages correctly. Unfortunately everyone figured out that by optimizing their meta tags they could receive better rankings.… Read the rest

05 Jul

Top 10 SEO Copywriting

What would happen if?? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation.… Read the rest