14 Sep

The Invisible Web – Is My Site Getting Indexed?

Did you know that the great majority of web pages are not indexed and visible on the web? It is estimated that there are an enormous amount of pages that are never indexed. One estimate states that only 0.03 percent of all web pages have been indexed by search engines!

Is My Site Getting Indexed?

Getting your site indexed by the search engines is important. But it can be challenging! They key is to make sure your whole site is designed with the search engine spiders in mind. So if you are planning a new site make sure your web designer is clued up on designing for users and also for search engines.… Read the rest

07 Sep

Beginning Search Engine Marketing

The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”… Read the rest

24 Aug

All About Links

Today we are going to take a look at links and how they relate to the success of your web site. Links are very important for natural, organic search engine optimization. Often the amount of sites linking to your site determines your placement within the search engine result pages – especially for competitive keywords.

Links are also a means to drive qualified visitors to your site from other sites. This is the type of traffic that will result in conversions for your site.

Think about links as you would any business connection. You network in business to make connections that will benefit your company.… Read the rest

04 Aug

Choosing a Newswire Service to Distribute Optimized Press Releases

Press releases have traditionally been associated with public relations. Over the past ten years there have been major changes in the field brought about by the development of the web. This has led to the online distributions of releases and so the function is now being increasingly associated with the technical skills belonging to search engine marketers. For many people in the search marketing field who are not experienced in public relations and have been approached to optimize press releases the field can be confusing. The basics of press release optimization are similar to keyword optimization for web sites; however there are some areas that demand specialized knowledge.… Read the rest

03 Aug

Local Search for your Business

If your target market is on a local level your can use local search techniques to help develop your online business. Local search or geographically-based search revolves around keywords which include the desired neighborhood, towns, cities or other types of region.

SEO campaigns aimed at local markets generally are geared to develop and optimize individual site pages which are written to target the individual neighborhoods or regions.

For example if you owned a pizzeria in San Diego and you were trying to increase your business with a website there would be little to be gained by targeting a keyword such as ‘pizza.’… Read the rest