If your target market is on a local level your can use local search techniques to help develop your online business. Local search or geographically-based search revolves around keywords which include the desired neighborhood, towns, cities or other types of region.

SEO campaigns aimed at local markets generally are geared to develop and optimize individual site pages which are written to target the individual neighborhoods or regions.

For example if you owned a pizzeria in San Diego and you were trying to increase your business with a website there would be little to be gained by targeting a keyword such as ‘pizza.’ People from New York doing a search for ‘pizza’ and coming across your listing are not likely to travel to your restaurant or order a take out pizza from you. However if you were targeting the phrase ‘San Diego pizza’ you are more likely to gain potential business. People in San Diego may be willing to travel to your neighborhood for a good pizza. But say you want to increase your business in your neighborhood. You should then target a more localized keyword ‘Mission Beach Pizza.’ If your business includes delivery you could target a phrase ‘Mission Beach pizza delivery.’

The goal of local search is to capture local consumers to increase your local businesses. You should aim to have an individual page developed with unique text written for each geographic location that you are targeting with localized keywords. For optimum SEO purposes aim to have around 400-500 words of text on each page.

The great advantage of focusing on a localized search compaign is that it enables you to target consumers who are in your area and actively looking to buy your product. This is a great way to grow your online business.