27 Jan

Your Marketing Strategy and SEO

As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Traditional marketing theory states that your marketing goal is to deliver the right product at the right price and have it available in the right place. The correct promotion mix must be used to deliver your message to the right people (your target market).… Read the rest

27 Jan

Paid Search Placement and Search Engine Optimization

Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our ?Insights into Search for Business? blog.

Paid Search Placement and Search Engine Optimization

Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage.… Read the rest

27 Jan

Increase Your Search Engine Exposure – Optimize Your Press Releases

One of the exciting new developments in the field of search engine exposure is the optimization of your press releases. This offers you a great way to increase your presence on the web and be found for an expanded amount of keywords.

Press releases were traditionally aimed at media types such as journalists and editors. Today they have another audience ? your target market. Online press releases are now coming up under searches. Potential customers can access your information directly from your press releases. Therefore if you optimize your press releases you can help people find your web site and product information.… Read the rest

27 Jan

Understanding Search Engine Marketing

The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”… Read the rest

18 Jan

Search Engine Friendly 301 Redirect in CFM Coldfusion

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

10 Jan

Search Engine Friendly 301 Redirect in PHP

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

10 Jan

Dump of PHP Predefined Variables

Not dumped below are $_SESSION, $_ENV, $_FILES, $GLOBAL, $_SESSION.

For more information on the variables use see here.

$_SERVER

DOCUMENT_ROOT /my/docroot
HTTP_ACCEPT image/gif, image/x-xbitmap, image/jpeg, image/pjpeg, application/x-ms-application, application/vnd.ms-xpsdocument, application/xaml+xml, application/x-ms-xbap, application/msword, application/vnd.ms-excel, application/vnd.ms-powerpoint, application/x-shockwave-flash, application/x-silverlight, */*
HTTP_ACCEPT_LANGUAGE en-us
HTTP_CONNECTION Keep-Alive
HTTP_COOKIE __utma=56526719.905094558.1204581256.1209075425.1209143129.11; __utmz=56526719.1208363160.4.3.utmccn=(organic)|utmcsr=search|utmctr=elixirsystems.com|utmcmd=organic; __utmb=56526719; __utmc=56526719; seen_flash=1
HTTP_HOST www.elixirsystems.com
HTTP_REFERER http://www.elixirsystems.com/seo_tips/
HTTP_UA_CPU x86
HTTP_USER_AGENT Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SU 3.011; SLCC1; .NET CLR 2.0.50727; .NET CLR 3.0.04506; InfoPath.2)
HTTP_VIA 1.1 EBSS-WS1
PATH /sbin:/usr/sbin:/bin:/usr/bin
REMOTE_ADDR 70.96.173.130
REMOTE_PORT 32011
SCRIPT_FILENAME /my/docroot/seo_tips/PHP_Predefined_Variables.php
SERVER_ADDR 216.126.64.170
SERVER_ADMIN webmaster@elixirsystems.com
SERVER_NAME www.elixirsystems.com
SERVER_PORT 80
SERVER_SIGNATURE
Apache/1.3.37 Server at www.elixirsystems.com Port 80
SERVER_SOFTWARE Apache/1.3.37 (Unix) PHP/5.2.0 mod_auth_passthrough/1.8 mod_log_bytes/1.2 mod_bwlimited/1.4 FrontPage/5.0.2.2635.SR1.2
… Read the rest
06 Jan

Copywriting Makeover: Subtle Changes Make A Noticeable Difference

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.

That’s really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders. All the basic information was already included on the home page, but the owner felt as though something was not quite “there” yet. He wanted a fresh approach to the site’s copy, so that’s what he received.… Read the rest

04 Jan

Search Engine Friendly 301 Redirect in ASP

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

11 Dec

The Best Place to Put SEO Copy on Your Web Page

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.

For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block.… Read the rest