Category Archives: Search Engine Marketing (SEM)

02 Dec

Good Website Navigation and Design is Paramount for Success

Would you buy meat from a grocery store that left the bad meat in
with the good meat or wasn’t clean? Would you buy a car from a
sales lot that had totaled automobiles on the front lot? I
wouldn’t and neither would you. Your website is your grocery
store, your car lot. You must have an atmosphere that is pleasing
to buyers. One, that tells that buyer that you are not an
amateur, but instead a trained, seasoned professional. Your site
is a direct reflection of your product and that is why that
having a well designed website can make or break your sales.… Read the rest

02 Dec

Improving the Link Popularity of your site

What is important is not only the number of links to your site, but also the types of sites which are linking to you.
A link from a site which is related to yours is more valuable than a link from an unrelated site.

In this article, I explore different methods by which you can improve the link popularity of your site. I start with a method that you shouldn’t bother using, then go on to the moderately effective methods, and then end with the most effective methods you can use to boost the link popularity of your site.

1) Submitting your site to Free For All (FFA) pages

A common misconception among many Internet marketers is that while FFA pages may not directly bring in traffic to your site, it will help to improve the link popularity of your site, and hence, will indirectly bring in traffic through the search engines.… Read the rest

01 Dec

Why Most People Don't Use Effective But Free Online Marketing Tools

It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.

In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.

While all this is true, most people have failed to realize that the World Wide Web has arrived with its’ own unique and rather unorthodox but highly effective set of rules.… Read the rest

01 Dec

Google's Site Targeting: "Giving Control Back to the Advertis

If you use Google’s Adwords program you know thatin the past you had no control over where yourtext ads were displayed. By adding “site tar-getting” Google has finally given control backto the advertisers.

Site Targeting allows you to pick and choosethe websites you would like your ads to appearon. Of course, the websites you get to choosefrom must be in the Google network and bedisplaying “Adsense Ads” on their pages.

Now don’t think that site targeted ads willbe replacing Google’s “Keyword Targeted Ads”.It’s simply another tool at the advertisersdisposal and is an option, not mandatory orrequired.

The program works differently then the normal”keyword targeted ads” where you only pay perclick.… Read the rest

28 Nov

The Best Kept Secret on the Internet

Many people just really don’t realize the power of the
Internet. It is one of the most powerful marketing mediums
today. The real power behind it is the ability to contact
so many people once the system you have in place is set up.

By system, I mean web sites, autoresponders, email
campaigns, etc. that you set up to create a desired result.
In obtaining your desired result, someone would sign up
for a free ezine, free report, or free ebook.

Of course, this is for the purpose of capturing an e-mail
address. The reason for this is very simple.… Read the rest

28 Nov

8 Benefits Of Helping An Online Business Newbie

You’ll get many benefits from helping online business
newbies. Below are eight possible benefits you could
receive:

1. You will feel good knowing that you had a part in
helping them build their business.
You can sit back and say “I had a part in their success.”

2. They may become one of your best friends.
Most people can use new friends, even business owners. You
may even become business partners and create a totally new
business together.

3. You could end up being strategic business allies in the
future.
You could regularly do joint venture and cross promotion
deals with each other.… Read the rest

28 Nov

OnPage Search Engine Optimization Techniques

Search Engine Optimization is the art of designing your web pages to be ranked high by search engines for keywords that you target. There are several methods and they vary from Search Engine to Search Engine. One aspect of Search Engine Optimization relays heavily on the Onpage Optimization.

Onpage Optimization deals with the placement of keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the meta and alt tags on the page. Below are some tips on OnPage optimization that I have picked up and used in my own web sites.… Read the rest

28 Nov

The Greatest Internet Marketing Strategy Using Google Adsense

Discover how using the right keywords in articles and
having Google Adsense ads on your content site is now one
of the most profitable ways of internet advertising.

Are you using this internet marketing strategy?

If not, you may be leaving thousands of dollars of extra
profits on the table by not utilizing this strategy.

This is one of the many reasons writing original quality
content articles is now the latest marketing buzz.

The two basics that you can combine to really power a
successful website. Content and links.

You already know that right?

Are you writing articles and submitting them using such
services as SubmitYourArticle?… Read the rest

28 Nov

Five Proven Methods to Internet Marketing Success

1. One thing that appeals to everyone is ?free.? If it is free people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle applies with information or services offered from your website. You can send out free newsletters or offer a free trail period. One popular thing that is being given away now are free credit reports or free PC scans.… Read the rest

28 Nov

10 Ways To Indirectly Get To The Top Of Search Engines

How do you do this? Look up the top 20 web sites on the
major search engines under the keywords and phrases people
would find your web site. The key would be to then
advertise on those web sites.

The most expensive way would be to buy ad space on those
web sites. If you don’t want to spend any money, you could
use the ten strategies below. These strategies may not
apply to every web site.

1. Participate on their discussion boards.
You could post questions, answer other peoples questions,
and join in on conversations. Just include your signature
file and link at the end of your messages.… Read the rest