03 Jul

The Importance of Online Branding

When was the last time you bought a can of cola online? A television? Signed up for legal representation? While internet marketing is a great way to drive traffic to your website to generate sales or leads, there are still many people who either won’t or can’t purchase online. However, many of these people will do research online before going a bricks and mortar store to make their purchase or before picking up the phone to make an appointment. That is one reason why more and more businesses are actively using the internet to get their brand in front of a growing number of targeted eyeballs.… Read the rest

17 Jun

Why Do You Need SEO?

Web designers are expert at design. With that in mind most designers are not marketers and are unaware of the implications of online marketing. If you do not optimize your site it’s like designing a beautiful brochure and putting it in a drawer where no one can see it. Optimization opens your site up to search engine spiders and the people searching for your products and services.

Higher Rankings |Increased Traffic | More Sales

Internet marketing and search engine optimization are concerned with higher search engine rankings and increased traffic to your web site. If the traffic is targeted to your products and services it can increase your sales and business dramatically.… Read the rest

18 Oct

Copywriting Makeover: It’s What You Say AND How You Say It, Part 2 of 2

by Karon Thackston (c) 2007 http://www.copywritingcourse.com/keyword

In Part 1 of this series, I introduced you to Announce It!, an online candy-bar-wrapper manufacturer that was seeking professional help with their search engine copywriting. Facing an audience that consisted primarily of women who were purchasing favors for special occasions, Announce It!’s copy had to be spot-on with its communication. The primary problems were that the copy did not convey a sense of excitement or answer all the questions customers might have. It also focused too heavily on the company rather than communicating with the site visitor.

Let’s see how the changes were worked into the copy and what the results were.… Read the rest

11 Oct

Copywriting Makeover: It’s What You Say AND How You Say It, Part 1 of 2

by Karon Thackston (c) 2007 http://www.copywritingcourse.com/keyword

The old clich is wrong. All our lives we’ve heard, “It’s not what you say, but how you say it.” That may occasionally be true, but for the most part it’s what you say AND how you say it. Case in point: Announce It!, a custom candy-bar-wrapper manufacturer, had copy on their home page that was acceptable. It mentioned pretty much all the important things a site visitor would need to know about ordering candy wrappers. Yet the copy wasn’t pulling as well as it should have been.

The Problems

The target audience consists mostly of women.… Read the rest

24 Aug

The Time Factor: Investment and Venture Capital Opportunities

There are all kinds of investment opportunities out there. Among these numerous options are venture capital investments and the more traditional stock market investments. Like all investments, it takes time to research and find companies that will yield the returns you are looking for.

To find financial success, and even financial security, you have to find good financial opportunities. But what makes a ?good? financial opportunity? It really is as subjective as finding a ?good? shirt. It depends upon what is good for you: What fits? What meets your needs? When you find an investment prospect that fits and meets your needs, then some investors would say it is time to ?take… Read the rest