Category Archives: Search Engine Marketing (SEM)

20 Sep

SEO Tools

SEO tools are useful and can help you to develop and refine your campaign. We offer a variety of free tools that can help you keep your SEO on track.

Link Popularity Checker and Link Quality Assessment

This is a great tool to help you analyze the links to your site. Links play a vital role in good organic search engine rankings. Not only is link popularity important, the quality of those links is also very important. Use the free Link Popularity Checker and Link Quality Checker tool to find out the necessary statistics on your links and your competitor’s links.… Read the rest

13 Jul

HTML Meta Tags – What are they and how do you use them on your website?

What are they and how do you use them on your website?

By Dylan Downhill
Originally authored: 10 May 2004
Update: 13 July 2006

Below is a collection of the most useful tags found in a document <HEAD> section. It was inspired by an article I read that mentioned some of these tags but didn’t say why you included them, what they did and what options were available for the tag.

As background, meta tags were originally included to aid early search engines to summarize and categorize web pages correctly. Unfortunately everyone figured out that by optimizing their meta tags they could receive better rankings.… Read the rest

21 Jun

Pay per Click’s New Challenger – MSN AdCenter

Look out Google Adwords (GAW) and Yahoo Search Marketing (YSM). A new opportunity for lowering costs, better targeting and better conversions is quickly approaching.

YSM (formerly Overture) has lost Microsoft, a key partner in their search network. MSN use to display YSM ads within MSN search results, but this is no longer the case. To add salt to the wound, their onetime partner is now a competitor. Microsoft… Read the rest

27 Jan

Understanding Search Engine Marketing

The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”… Read the rest

27 Jan

Moving With the Times on the Internet

Imagine taking a trip to the mall. You enter it and start shopping. The first store you approach is a computer store. The one next door is also a computer store. You find this unusual. You walk around. The entire mall is filled with 100?s of stores, all of them computer stores, and all of them selling identical products with identical store fronts. You start thinking about this. How can they compete against each other? How do they survive?

In the search engine optimization field we come across this type of situation all the time except for us it concerns web sites as opposed to actual physical stores.… Read the rest

27 Jan

Additional Marketing Strategies to Compliment your SEO Campaign

Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?

The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing plan should relate closely to the business plan. There are many things that can be done market your website. Here are a few examples of marketing ideas you may find useful.… Read the rest

27 Jan

Paid Search Placement and Search Engine Optimization

Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our ?Insights into Search for Business? blog.

Paid Search Placement and Search Engine Optimization

Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage.… Read the rest

27 Jan

Your Marketing Strategy and SEO

As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Traditional marketing theory states that your marketing goal is to deliver the right product at the right price and have it available in the right place. The correct promotion mix must be used to deliver your message to the right people (your target market).… Read the rest