02 Feb

Search Engine Friendly 301 Redirect in JSP Java Server Pages

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

30 Nov

Web 2.0: Squidoo

As we go into the fourth week of our in-depth look of Web 2.0, it is easy to see how instrumental the new era of the Internet is to individuals and businesses alike. How the Internet is viewed and used is transforming before our very eyes. It is exciting to be part of the transformation and be part of something so revolutionary.

One site that encapsulates all that Web 2.0 is and how it is defined is Squidoo.com. It is the latest site by Internet Marketing guru Seth Godin and it is revolutionizing the way people search or “poke” the net.… Read the rest

09 Nov

Web 2.0: Blogs – What are they and how do they work?

This week we will dive in-depth into one of my favorite areas of Web 2.0: Blogs.

Blogs have revolutionized the business world as well as the communications of individual businesses. Blogs are becoming essential on the local and national level. They also benefit the everyday individual looking to further their career, share their personal life, network with others in the same field, or just learn more about the web community.

As the third installment of a five article series, you are well on your way to becoming an expert in Web 2.0. For the purposes of this series, Web 2.0 is defined as websites that build on community or offer a service.… Read the rest

02 Nov

What is Wiki and how does it work?

Gone are the days of door-to-door Encyclopedia salesmen. Gone are the days where parents have to save and buy individual books of an encyclopedia with the hopes of one day being able to purchase a complete set before the information becomes outdated. Our society has transformed into a place where Wikipedia, a free online encyclopedia, has become a household name. How did this happen?

Today, kids and adults alike have a wealth of research and information available at the touch of a button. This evolution is thanks to some new software, a concept known as Wiki, and its role as part of the Web 2.0 culture.… Read the rest

26 Oct

How Web 2.0 And Social Bookmarking Can Work For You

Web 2.0 should be at the center of every business owners plan to survive in the Internet world. It is the latest rage sporting the covers of several magazines as well as the biggest topic on the web. It is speculated to be the resurgence of the dot com boom. For the next five weeks, we will look at Web 2.0, specifically social bookmarking, wikis, blogs, Squidoo and Video, and how they affect business owners.

So What Is Web 2.0?

There is still controversy surrounding what exactly the term Web 2.0 entails. Some view it as a marketing buzzword while others view it as the new wisdom of the Internet.… Read the rest

27 Sep

A Beginner’s Guide to Google AdWords

This guide has been written to help you get started in Google Adwords and save you time and effort on initial research.

You may already be familiar with the ins and outs of Google search results. However, just in case you aren’t familiar where ads appear, Google’s paid ads appear separately in the search results on the right hand side of the screen and in some instances at the top of the screen. For example let’s use one of the most competitive terms for paid ads, “search engine optimization”. As you can see below, the #1 ad pays the most for your click and #2 second most and so on to the last paid ad paying the least.… Read the rest