Monthly Archives: November 2005

21 Nov

Lower Cost & Increase Conversion of Your AdWords Ads

When you qualify your AdWords leads, you can reduce the click-through rate (CTR) of browsers and help direct only those most interested in your offer to your site. How is it done? By inserting text that will purposely eliminate arbitrary visitors.

Qualifying Your PPC Leads

Purposely eliminating visitors sounds like an awful thing to do, doesn’t it? Perhaps, until you consider the fact that – once these visitors got to your site and found out the details of your offer – they’d most likely leave anyway.

Why not save yourself a click (and the money associated with that
click!) and prevent the visitor from running up your monthly AdWords bill?… Read the rest

21 Nov

How Turn A Franchise Agreement To Your Advantage

Typically this agreement could run to 40 or 50 pages andcan be a daunting read to those unfamiliar withcommercial contracts. The very nature of a franchisebusiness structure means that the agreement will befairly complex. Remember that this document providesthe framework for your business life over the next sevenyears or so.

Franchisors, particularly established ones, will rarelychange or negotiate the terms of their standardFranchise Agreement as they will want to maintainuniformity across all the franchises. However, it isessential that you understand what you are being askedto sign. Once you have signed an agreement as abusiness person (without the cotton wool treatmentgiven to consumers) you will struggle to persuade a courtlater that the terms were unfair or sufficientlyunreasonable to be void.… Read the rest

14 Nov

Secret Weapon in the Link Wars

Why am I laughing? Because every linking campaign I’ve done for the past few years has turned a profit all by itself. That’s right – if search engines didn’t exist, I’d still be counting up the profits from my link-building efforts, while the poor guy with the $3,000/month link-rental bill stares at his search engine ranking reports and wonders if it’s really helping.

I have no doubt that some of those paid links *are* helping folks get their websites better exposure, whether through search engines or otherwise, and I’m not suggesting that you shouldn’t submit to directories. However, if you had an opportunity to promote your website and build links without spending as much, wouldn’t you take a look?… Read the rest

11 Nov

Optimize Your Internet Marketing Success with an Opt-In List

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.… Read the rest

11 Nov

A Simple Guide for Developing a Marketing Plan

Before seeking out prospects, having a marketing plan is essential to any business. I’m going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.

Most people want to be successful, but few plan to be. Very few people take the time to plan anything. Most people take more time to plan their vacations than they do to plan their lives.… Read the rest

11 Nov

Autoresponders, The Life Blood Of Internet Marketing Success

Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing and/or your product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.

One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out.… Read the rest