Top SEM Tips

One Way Non-Reciprocated Linking

Or how to maximize your page rank and minimize your outlay

Linking is critical to a successful online marketing campaign. Gone are the days of getting great rankings purely because of the number of reciprocal links and rightly so. We followed the practice of creating lots of reciprocal links for our customers as it was a huge part of the strategy to get ranked in Google and it was necessary to ensure we were following what our clients competitors were doing. Things have calmed down considerably in this area and credit for links has reverted to good quality relevant links from on topic sites.… Read the rest

As a service to our customers we now offer FREE OF CHARGE web log file analysis using Urchin 5, one of the leading log file analysis tools available! This service includes the enhanced Urchin functionality of pay per click campaign tracking and goal tracking and eCommerce tracking.

This service is provided to help answer the questions:

• How are visitors getting to my site?
• How are they using my site?
• Are visitors converting into customers?
• Which marketing efforts are paying off?

Urchin answers all of these questions and many more with its detailed unique visitor reports. Urchin 5 is the only analytics product to use Adobe’s SVG technology to display stunning charts and graphs that load instantly.… Read the rest

General Tips

• Each page in your site should target just a few keywords to maximize the chance your site will appear in a search result.
• Ensure your pages have some text. Graphics, Flash, and Java look great, but the search engines can’t read them. If you want to put these features in place then ensure the text is repeated elsewhere for those people with scripts turned off, and the search engines can use that text.

Invisible Text

Invisible text is text that is not rendered by your browser. It is embedded, but does not show up on the screen. Invisible text includes such things as title, meta tags and Java.… Read the rest