By James Peggie
Paid search engine placement can be used as part of your Internet marketing strategy to give your business an increased competitive advantage. This is because it gives you immediate control over your search engine rankings. This is one of the big differences between paying for rankings and rankings achieved through … Read the rest
by Karon Thackston … Read the rest
By Dylan Downhill
Google went public last month but that’s not the big news for Google. Nor is the settlement of the PPC patent fight with Overture. The big news is that Google may have hit the limit on the number of pages it can store. In a nutshell the number of pages Google says it has indexed (currently it reads ‘Searching 4,285,199,774 web pages’ is not that far from the largest number an integer in Unix//Linux can handle – around 10 million off – see full article here http://www.w3reports.com/index.php?itemid=549. Whether they really can’t add new pages without deleting old ones or whether this is bologna (after all, they are a bunch of uber-techies – surely they increased the size of the index when they saw this coming); only Google knows.… Read the rest
by Karon Thackston … Read the rest
Date created: 22 August 2004
If you’re having problems getting your whole site indexed then you should add a search engine friendly site map to your site. You’ll need a site map when:
Whatever your reason (or for no reason) a site map will not hurt your search engine position and may help.… Read the rest
Updated: 10 May 2005
By Dylan Downhill
This is a quick guide to displaying an RSS feed on your website. It is not meant to be extensive, it is meant to get your feet in the door of displaying content using RSS in the quickest time possible.
The two main ways to display RSS data on a website is either through client side javascript or through server side scripting. The advantage of client side javascript is it offloads the processing to the site visitor, the disadvantage is the search engines don’t run client side code and so all your syndicated RSS content will not be indexed.… Read the rest
This is a quick guide to publishing your web content through an RSS feed. It is not meant to be extensive, it is meant to get your feet in the door of publishing content using RSS in the quickest time possible.
A RSS feed is simply an XML file containing information on pages within your site. The RSS file format is as follows:
<?xml version=”1.0″ ?>
<rss version=”2.0″>
<channel>
<title>Title Text </title>
<link>Link to site’s home page </link>
<description>Description of the feed</description><item>
<title>Page Title</title>
<description>Page Description</description>
<link>Page Link</link>
<author>Email to Contact You On</author>
<pubDate>Published Date</pubDate>
</item></channel>
</rss>
Where the contents from <item> to </item> are repeated for all the content you want to publish through the RSS file.… Read the rest
Keywords are the words/phrases used by people searching on the internet.
They are very important as relevant, targeted keywords can help get you to the top of search engine rankings and help you attract visitors interested in your web site’s content and products.
Choosing keywords requires input from you as you have a deep understanding of your business and industry.
We start the analysis by looking at your current keywords, your page content, the keywords and content of high ranking competitors to get ideas for keywords. We use keyword popularity tools to get other ideas and options. We will then present this to you for your ideas and feedback.… Read the rest
HTML encoding errors will break search engine spiders. To understand why you need to think of the differences between browsers and spiders:
Browsers have been written to be backwardly compatible with widely used, badly formed HTML. This is due to user insistence that sites that work in one browser also work in another, no matter how buggy the code: if they didn’t then the user would swap to a browser that did ‘work’. Spiders do not have this requirement, if your site can’t be read then there will be others that can be.
Browsers have kept pace with the internet and have been developed and enhanced through the years.… Read the rest
As your company evolved its web presence did you have a clear picture of the market for your product? Or did you put up a web site and hope that the right people would somehow manage to find you? Did you develop your web presence around your potential customers? Or was it developed around your company and its products? It has become clear that a customer-focused web site that targets a distinct market offers you the most opportunity for growth. Perhaps it is time to re- evaluate your potential customer base.
The first step is to figure out what the target markets are for your product.… Read the rest