16 Jan

Avoiding a Bad Search Marketing Experience

By James Peggie
Originally Published: Jan 16, 2005

We have many enquiries from companies that have had a bad search engine optimization (SEO) experience in the past and are looking for a reputable search marketing company to work with. Often these clients have been banned from search engines because the companies that they have hired to improve their search rankings use quick fix, unethical SEO techniques.

What can you do to ensure that this does not happen to your business? Or if you have had problems in the past how can you be sure that these experiences will never happen again?… Read the rest

08 Dec

"Super Verbs" Really Move Your Copy

by Karon Thackston � 2004
http://www.learn-copywriting.com

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use.

Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, run and hustle both indicate that someone is moving fast.

But run is a dull, ordinary verb while hustle evokes definite images in your reader’s mind.… Read the rest

16 Nov

Setting a Pay Per Click (PPC) Budget

by Dylan Downhill

Pay Per Click (PPC) can be used to back up even a thriving organic program. Research shows that around 60% of people click on organic results, leaving 40% in potential business untouched if you don’t run a PPC campaign (percentages vary based on search engine). There is also research showing that both PPC and organic results boost a brand’s awareness which then makes it easier for a client to pick your company rather than some other company that they have never heard of before.

The nice thing about PPC is you can measure the Return On Investment (ROI) so that if it doesn’t pay for itself in conversions you can modify it or cancel it immediately.… Read the rest