Top SEM Tips

… Read the rest

… Read the rest

By James Peggie
Copyright 2005

Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles. The search engine results page is the digital front page for your company. Be aware that the good and the bad search engine listings are visible to your potential clients and affect reputation and buying decisions.… Read the rest

By James Peggie… Read the rest

by Kristi Stangeland … Read the rest

Do a search on your favorite search engine for your company name. Look at the results. Hopefully your company web site is at the top of the pile. But what about the other 9 results in the top 10? What do they say about you? People searching for your company name will look at all of these results – not just your homepage. What do they say about your company? Is it all good, relevant, up-to-date information that the searcher is seeing? Are there any flame (bad) sites saying bad things about you or your company? Is there old information listed?… Read the rest