11 Nov

A Simple Guide for Developing a Marketing Plan

Before seeking out prospects, having a marketing plan is essential to any business. I’m going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.

Most people want to be successful, but few plan to be. Very few people take the time to plan anything. Most people take more time to plan their vacations than they do to plan their lives.… Read the rest

11 Nov

Autoresponders, The Life Blood Of Internet Marketing Success

Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing and/or your product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.

One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out.… Read the rest

19 Oct

Blogs and your Business

Many businesses are blind to the possibilities that emerging online trends such as blogs can offer them. The challenge lies into how you use them and integrate them into your business. Someone once said that blog stands for Better Listings On Google! However there are many other business advantages which we will look at. The challenge is in determining how a blog best fits your business goals. Your goals may be marketing focused, or they may be about project management, or they may be about customer relationships. Whatever your business goals are you should determine whether a blog can help you meet them.… Read the rest

28 Sep

Integrated Search Engine Marketing

Integrating your search engine marketing campaigns will get you up and running fast and will give you escalating long term results. Using a combination of campaigns in your strategy will ensure that your costs are contained and that you achieve the optimum return on investment.

Search Engine Optimization

Search engine optimization (SEO) is the science of making a website … Read the rest

21 Sep

Writing Optimized Articles

Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.

To write an optimized article you should choose a topic that is related to your business and website.… Read the rest