27 Sep

A Beginner’s Guide to Google AdWords

This guide has been written to help you get started in Google Adwords and save you time and effort on initial research.

You may already be familiar with the ins and outs of Google search results. However, just in case you aren’t familiar where ads appear, Google’s paid ads appear separately in the search results on the right hand side of the screen and in some instances at the top of the screen. For example let’s use one of the most competitive terms for paid ads, “search engine optimization”. As you can see below, the #1 ad pays the most for your click and #2 second most and so on to the last paid ad paying the least.… Read the rest

20 Sep

SEO Tools

SEO tools are useful and can help you to develop and refine your campaign. We offer a variety of free tools that can help you keep your SEO on track.

Link Popularity Checker and Link Quality Assessment

This is a great tool to help you analyze the links to your site. Links play a vital role in good organic search engine rankings. Not only is link popularity important, the quality of those links is also very important. Use the free Link Popularity Checker and Link Quality Checker tool to find out the necessary statistics on your links and your competitor’s links.… Read the rest

13 Sep

The Purpose and Practice of Writing Successful SEO Articles

I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, “SEO Advice: Writing useful articles that readers will love.” That, in and of itself, says it all. Why is this such a thrilling post? Because it reinforces what I’ve been saying for years. Whether you’re writing content for a website, an article or any type of SEO copy, you must think of the reader first.

There is such a barrage of worthless articles floating around the ‘Net these days.… Read the rest

17 Aug

Copywriting With Google’s Dynamic Keyword Insertion Tool

Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google’s dynamic keyword insertion tool.

In case you’re unfamiliar with dynamic keyword insertion (DKI), it’s a feature of Google’s AdWords program. It is often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it’s a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day.… Read the rest

13 Jul

HTML Meta Tags – What are they and how do you use them on your website?

What are they and how do you use them on your website?

By Dylan Downhill
Originally authored: 10 May 2004
Update: 13 July 2006

Below is a collection of the most useful tags found in a document <HEAD> section. It was inspired by an article I read that mentioned some of these tags but didn’t say why you included them, what they did and what options were available for the tag.

As background, meta tags were originally included to aid early search engines to summarize and categorize web pages correctly. Unfortunately everyone figured out that by optimizing their meta tags they could receive better rankings.… Read the rest

05 Jul

Top 10 SEO Copywriting

What would happen if?? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation.… Read the rest

21 Jun

Pay per Click’s New Challenger – MSN AdCenter

Look out Google Adwords (GAW) and Yahoo Search Marketing (YSM). A new opportunity for lowering costs, better targeting and better conversions is quickly approaching.

YSM (formerly Overture) has lost Microsoft, a key partner in their search network. MSN use to display YSM ads within MSN search results, but this is no longer the case. To add salt to the wound, their onetime partner is now a competitor. Microsoft… Read the rest