Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees. That is why it is essential to hire an ethical SEO company.

It has become clear that companies operating within the industry must become accountable for what they claim. In terms of search engine rankings it is impossible for an organic SEO company to guarantee specific placement. This is because organic SEOs do not control the search engine rankings. The rankings are controlled only by the individual search engines. Therefore SEO companies must set realistic claims in their communications with clients.… Read the rest

The Opportunity

It has been well documented that consumers use search engines to research and buy products online. They read reviews and descriptions, analyze ratings, and research pricing as they compare products and vendors. A successful e-commerce site must offer a positive customer experience and build trust. However, in the nitty-gritty world of online retail sales, probably the most important success factors are the accessibility of the product and price.

It follows then that high rankings in the search engines are essential to the success of an e-commerce site, because high rankings make the products more accessible to the online shoppers.… Read the rest

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

Not dumped below are $_SESSION, $_ENV, $_FILES, $GLOBAL, $_SESSION.

For more information on the variables use see here.

$_SERVER

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest