Category Archives: Search Engine Optimization

27 Jan

SEO the Secret Weapon in the E-Commerce Wars

The Opportunity

It has been well documented that consumers use search engines to research and buy products online. They read reviews and descriptions, analyze ratings, and research pricing as they compare products and vendors. A successful e-commerce site must offer a positive customer experience and build trust. However, in the nitty-gritty world of online retail sales, probably the most important success factors are the accessibility of the product and price.

It follows then that high rankings in the search engines are essential to the success of an e-commerce site, because high rankings make the products more accessible to the online shoppers.… Read the rest

18 Jan

Search Engine Friendly 301 Redirect in CFM Coldfusion

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

10 Jan

Dump of PHP Predefined Variables

Not dumped below are $_SESSION, $_ENV, $_FILES, $GLOBAL, $_SESSION.

For more information on the variables use see here.

$_SERVER

DOCUMENT_ROOT /my/docroot
HTTP_ACCEPT image/gif, image/x-xbitmap, image/jpeg, image/pjpeg, application/x-ms-application, application/vnd.ms-xpsdocument, application/xaml+xml, application/x-ms-xbap, application/msword, application/vnd.ms-excel, application/vnd.ms-powerpoint, application/x-shockwave-flash, application/x-silverlight, */*
HTTP_ACCEPT_LANGUAGE en-us
HTTP_CONNECTION Keep-Alive
HTTP_COOKIE __utma=56526719.905094558.1204581256.1209075425.1209143129.11; __utmz=56526719.1208363160.4.3.utmccn=(organic)|utmcsr=search|utmctr=elixirsystems.com|utmcmd=organic; __utmb=56526719; __utmc=56526719; seen_flash=1
HTTP_HOST www.elixirsystems.com
HTTP_REFERER http://www.elixirsystems.com/seo_tips/
HTTP_UA_CPU x86
HTTP_USER_AGENT Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SU 3.011; SLCC1; .NET CLR 2.0.50727; .NET CLR 3.0.04506; InfoPath.2)
HTTP_VIA 1.1 EBSS-WS1
PATH /sbin:/usr/sbin:/bin:/usr/bin
REMOTE_ADDR 70.96.173.130
REMOTE_PORT 32011
SCRIPT_FILENAME /my/docroot/seo_tips/PHP_Predefined_Variables.php
SERVER_ADDR 216.126.64.170
SERVER_ADMIN webmaster@elixirsystems.com
SERVER_NAME www.elixirsystems.com
SERVER_PORT 80
SERVER_SIGNATURE
Apache/1.3.37 Server at www.elixirsystems.com Port 80
SERVER_SOFTWARE Apache/1.3.37 (Unix) PHP/5.2.0 mod_auth_passthrough/1.8 mod_log_bytes/1.2 mod_bwlimited/1.4 FrontPage/5.0.2.2635.SR1.2
… Read the rest
10 Jan

Search Engine Friendly 301 Redirect in PHP

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

04 Jan

Search Engine Friendly 301 Redirect in ASP

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest

07 Dec

Search Engine Marketing (SEM) – Authority Websites

Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific to your industry and with websites that are authoritative in nature.… Read the rest

28 Nov

OnPage Search Engine Optimization Techniques

Search Engine Optimization is the art of designing your web pages to be ranked high by search engines for keywords that you target. There are several methods and they vary from Search Engine to Search Engine. One aspect of Search Engine Optimization relays heavily on the Onpage Optimization.

Onpage Optimization deals with the placement of keywords on the page, the header tags, the appearance of the keywords and the use of keywords in the meta and alt tags on the page. Below are some tips on OnPage optimization that I have picked up and used in my own web sites.… Read the rest

21 Nov

The first step in any search engine optimization campaign

[2) Putting too many keywords in the Meta Keywords tag

I often see sites which have hundreds of keywords listed in the Meta Keywords tag, in the hope that by listing the keywords in the Meta Keywords tag, they will be able to get a high ranking for those keywords. Nothing could be further from the truth. Contrary to popular opinion, the Meta Keywords tag has almost completely lost its importance as far as search engine positioning is concerned. Hence, just by listing keywords in the Meta Keywords tag, you will never be able to get a high ranking. To get a high ranking for those keywords, you need to put the keywords in the actual body content of your site.… Read the rest

21 Sep

Writing Optimized Articles

Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.

To write an optimized article you should choose a topic that is related to your business and website.… Read the rest