Category Archives: Search Engine Optimization

30 Nov

Web 2.0: Squidoo

As we go into the fourth week of our in-depth look of Web 2.0, it is easy to see how instrumental the new era of the Internet is to individuals and businesses alike. How the Internet is viewed and used is transforming before our very eyes. It is exciting to be part of the transformation and be part of something so revolutionary.

One site that encapsulates all that Web 2.0 is and how it is defined is Squidoo.com. It is the latest site by Internet Marketing guru Seth Godin and it is revolutionizing the way people search or “poke” the net.… Read the rest

09 Nov

Web 2.0: Blogs – What are they and how do they work?

This week we will dive in-depth into one of my favorite areas of Web 2.0: Blogs.

Blogs have revolutionized the business world as well as the communications of individual businesses. Blogs are becoming essential on the local and national level. They also benefit the everyday individual looking to further their career, share their personal life, network with others in the same field, or just learn more about the web community.

As the third installment of a five article series, you are well on your way to becoming an expert in Web 2.0. For the purposes of this series, Web 2.0 is defined as websites that build on community or offer a service.… Read the rest

02 Nov

What is Wiki and how does it work?

Gone are the days of door-to-door Encyclopedia salesmen. Gone are the days where parents have to save and buy individual books of an encyclopedia with the hopes of one day being able to purchase a complete set before the information becomes outdated. Our society has transformed into a place where Wikipedia, a free online encyclopedia, has become a household name. How did this happen?

Today, kids and adults alike have a wealth of research and information available at the touch of a button. This evolution is thanks to some new software, a concept known as Wiki, and its role as part of the Web 2.0 culture.… Read the rest

26 Oct

How Web 2.0 And Social Bookmarking Can Work For You

Web 2.0 should be at the center of every business owners plan to survive in the Internet world. It is the latest rage sporting the covers of several magazines as well as the biggest topic on the web. It is speculated to be the resurgence of the dot com boom. For the next five weeks, we will look at Web 2.0, specifically social bookmarking, wikis, blogs, Squidoo and Video, and how they affect business owners.

So What Is Web 2.0?

There is still controversy surrounding what exactly the term Web 2.0 entails. Some view it as a marketing buzzword while others view it as the new wisdom of the Internet.… Read the rest

27 Sep

A Beginner’s Guide to Google AdWords

This guide has been written to help you get started in Google Adwords and save you time and effort on initial research.

You may already be familiar with the ins and outs of Google search results. However, just in case you aren’t familiar where ads appear, Google’s paid ads appear separately in the search results on the right hand side of the screen and in some instances at the top of the screen. For example let’s use one of the most competitive terms for paid ads, “search engine optimization”. As you can see below, the #1 ad pays the most for your click and #2 second most and so on to the last paid ad paying the least.… Read the rest

20 Sep

SEO Tools

SEO tools are useful and can help you to develop and refine your campaign. We offer a variety of free tools that can help you keep your SEO on track.

Link Popularity Checker and Link Quality Assessment

This is a great tool to help you analyze the links to your site. Links play a vital role in good organic search engine rankings. Not only is link popularity important, the quality of those links is also very important. Use the free Link Popularity Checker and Link Quality Checker tool to find out the necessary statistics on your links and your competitor’s links.… Read the rest

13 Jul

HTML Meta Tags – What are they and how do you use them on your website?

What are they and how do you use them on your website?

By Dylan Downhill
Originally authored: 10 May 2004
Update: 13 July 2006

Below is a collection of the most useful tags found in a document <HEAD> section. It was inspired by an article I read that mentioned some of these tags but didn’t say why you included them, what they did and what options were available for the tag.

As background, meta tags were originally included to aid early search engines to summarize and categorize web pages correctly. Unfortunately everyone figured out that by optimizing their meta tags they could receive better rankings.… Read the rest

27 Jan

Your Marketing Strategy and SEO

As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Traditional marketing theory states that your marketing goal is to deliver the right product at the right price and have it available in the right place. The correct promotion mix must be used to deliver your message to the right people (your target market).… Read the rest

27 Jan

Paid Search Placement and Search Engine Optimization

Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our ?Insights into Search for Business? blog.

Paid Search Placement and Search Engine Optimization

Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage.… Read the rest

27 Jan

Guarantees from SEO Companies

Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees. That is why it is essential to hire an ethical SEO company.

It has become clear that companies operating within the industry must become accountable for what they claim. In terms of search engine rankings it is impossible for an organic SEO company to guarantee specific placement. This is because organic SEOs do not control the search engine rankings. The rankings are controlled only by the individual search engines. Therefore SEO companies must set realistic claims in their communications with clients.… Read the rest