Category Archives: Search Engine Optimization

11 Mar

Robots.txt validator

Just added to our tools section the ability to validate your robots.txt file. There are tons of robots.txt validators available but this one is slightly different in that it looks at the file from an SEO perspective – looking to see if you’ve blocked too many pages from the spiders, whether there’a sn XML sitemap, etc. It validates not only the standard robots.txt syntax but also more modern additions that are not truely standardized yet, such as the commands ‘sitemap’, and ‘allow’.

Give it a try and let me know if the validator finds any errors in your robots.txt file.… Read the rest

14 Jan

SEO Site Review – http://www.silvaheeren.com

Daniel Silva asked me to comment on the SEOing of his site http://www.silvaheeren.com.

First impressions:

  • His home page is about his firm. Who cares? Remember the world’s favorite radio stations WII FM – what’s in it for me? I would totally swap the site around and put services first and foremost and the ‘about us’ page as a footer nav.
  • Light gray text on white background is difficult to read, give that more contrast.
  • Links into the content are grouped at the bottom and not in the text where you’d except.
  • Terms and conditions looks to be a contract – I would remove this as its irrelevant to someone visiting your site.
… Read the rest
14 Aug

Return of Pages Indexed and Link Quality Tool

A popular tool on the old Eixir site was the pages indexed and link quality tool. When we changed sites we lost those tools but we have now recreated them with some more bells and whistles at http://www.semreportsonline.com/

This site is still in beta (or even alpha) but I wanted to open it up for people to play with and give feedback.

Main features:

  • Link quality assessment including graphs and history functionality
  • Pages indexed across all 3 major engines.
  • Ranking reports including capability to go back in time and compare ranking reports including how the top 30 looked at the time.
… Read the rest
17 Jun

Why Do You Need SEO?

Web designers are expert at design. With that in mind most designers are not marketers and are unaware of the implications of online marketing. If you do not optimize your site it’s like designing a beautiful brochure and putting it in a drawer where no one can see it. Optimization opens your site up to search engine spiders and the people searching for your products and services.

Higher Rankings |Increased Traffic | More Sales

Internet marketing and search engine optimization are concerned with higher search engine rankings and increased traffic to your web site. If the traffic is targeted to your products and services it can increase your sales and business dramatically.… Read the rest

02 Feb

Search Engine Friendly 301 Redirect in JSP Java Server Pages

If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.… Read the rest