Measuring and tracking RSS while a fairly simple concept, is
really anything but. Unlike websites, RSS have the added
caveat of potential syndication, making accurate tracking a
challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many
subscribers they have, which items in their feeds attract
the most interest, or how many click-throughs are generated
as a result of an RSS feed.

There are a number of 3rd party providers who focus on
tracking the consumption of RSS feeds. Some solutions are
rudimentary but likely sufficient for a small business
testing the waters with RSS.… Read the rest

There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.

Although advertising can be very effective offline, it isn’t nearly so effective online. The reason why is that most people surf the internet looking for information. They aren’t usually interested in advertising unless the product or service in question can solve their problems.

There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.… Read the rest

WHAT RSS WILL DO FOR YOU AS A MARKETER?

a] Get your content delivered without fail to all of your subscribers.

E-mail delivery rates are dropping, spam is everywhere and it?s getting increasingly difficult to get our marketing content read by our subscribers, prospects and customers.
RSS is the way out.

b] Increase your web traffic and your online visibility.

With more and more sites competing for business every day, you need to do everything in your power to increase your online traffic, and RSS will help you get an upper edge.

c] RSS enables you to easily get your content published on dozens and dozens of other sites.… Read the rest

Many small and large businesses are still trying to
understand the basics of podcasting technology. There are
many articles and white papers that can educate people on
the basics of podcasting 101. If you are looking to educate
yourself more on podcasting for your business you can read
the 6 blogs that are available at http://blog.podblaze.com

So exactly how does marketing with podcasts work? Think of
podcasting as a communication tool for your business. How
do you currently use marketing tools such as: your website,
newsletter and email marketing? You probably use these
mediums to communicate messaging to your target audience.… Read the rest