30 Jul

New Case Study Proves No One’s Reputation is Safe Online

The SEO community is buzzing about Elixir Interactive this week.  The company released their long-awaited online reputation management case study which documents in detail an ongoing attack on Elixir’s own reputation.  Usually ORM companies are hired to help clients with negative results showing up in search engines.  In this case, the ORM company is the target of someone (or some company) that wants to hurt Elixir’s search results.

Back in 2009 a number of ORMs came under limited attack, as false reviews were published on a number of complaint sites.  Elixir first noticed they were under attack in March.  Rather than quietly correct for the attack, CEO Fionn Downhill used her blog to expose the tactics being used against all the top ranked online reputation management companies. … Read the rest

06 Apr

Online Reputation Management Extortion

While extortion might seem a harsh word there have now been three companies that have found our false complaints in ripoffreport and have contacted us to inquire about helping fix the issue. Now obviously if they did any due-diligence they would know we to do online reputation management however these companies are obviously too ignorant to do even basic background checking before sending their offers of help (for a fee of course).

List of shame:

  1. Repspinner – first to respond through phone and email – twice.
  2. www.Reputation-Armor.net – just email so far
  3. www.reputationstore.com- just email so far

So why did I use the word extortion?… Read the rest

25 Mar

Repspinner Scam – Beware Possible Rep Spinner Scam

Repspinner (or is that Rep Spinner) appear to be putting up fake bad reviews of companies and calling the company or emailing them to get the complaints removed. Fionn Downhill discusses her issues with a potential Rep Spinner scam on her blog at http://www.fionndownhill.com/2010/03/25/repspinner-warning-reputation-management-scam/

Fionn details various telltale giveaways that the reports are bogus including:

  • They mention the owner of Elixir Interactive is a man (first Fionn has heard of that).
  • They say that Elixir uses telemarketers – they never have.

These are the two easiest claims to refute, the other claims are bogus too.

So is Repspinner involved? Fionn contacted their US phone number who denied any link to Rep Spinner and started complaining about the number being a home address and she had a baby asleep in her house.… Read the rest

30 Jan

The Importance of Online Reputation Management for Small Businesses

Small businesses have a unique place in today’s market. In many ways they are safe from many of the things that bring other businesses down. Many small businesses are unable to offer employee benefits such as 401k’s and insurance and although it is difficult at times, it saves the company a lot of money. Small businesses don’t have a lot of the costs that larger businesses do and, if they do, they are much smaller scale. On the other hand small businesses need all the business they can get, especially during these uncertain economic times. There are few things you can do to protect and build your online reputation.Read the rest