Category Archives: Email Marketing

21 Aug

Examples of Abandoned Cart Emails

Part (all) of a search marketers job is to increase sales. To that end implementing an abandoned cart system allows you to double back to someone who almost bought and try once again to convert them. Once an abandoned cart system is in place you should work on optimizing for conversions, after all higher conversion rates mean more sales which makes everyone happy.

To this end I found this blog post 37 Examples of Abandoned Shopping Cart Emails which has the text of 37 different abandoned cart emails sent out by various companies on the web. Not only did I find the text interesting but the fact that Zappos has two text messages shows they are split testing their abandoned cart emails.… Read the rest

05 Dec

Submitting your site to the Open Directory

Before you submit your site, go through your entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages and no “Under construction” symbols. Also, check for typos and grammatical errors. Furthermore, your site must provide good content. If your site simply contains links to various affiliate programs, you will find it difficult to get through. The Open Directory does not mind sites containing links to affiliate programs, as long as you provide proper content.

You now need to select the two most important keywords for your site based on their popularity. If you don’t yet know the keywords which are applicable for your site, have a look at my article on “Choosing the correct keywords for your site”, available at http://www.1stSearchRanking.com/t.cgi?3455_d&keywords.htm… Read the rest

05 Dec

Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange

The Link Exchange Process

There are four steps in the link exchange process. This assumes you are not using link farms or other short-cut methods of link exchanges. If you do not use short-cut link exchange methods you will reap the triple-rewards we discuss in this writing, rewards that short-cut link exchange methods will not provide you.

1. The first step in the link exchange process is to ask the destination website if they wish to exchange links with you. You do not want to add their link information to your site at this time since you do not know if they would like to exchange links.… Read the rest

28 Nov

Autoresponders = Automatic Internet Marketing Success

Since there are so many different uses for autoresponders,
they can be of value to virtually any type of business.
Some choose to use the autoresponders to answer frequently
asked questions about a product or service. Others use them
to provide information about pricing or product
information. Autoresponders are also a nice way to welcome
new members to a website or group as well as thank them
after a visit.

One might ask what would be the advantage of using
autoresponders as opposed to simply listing the information
on the site. An important feature of autoresponders is that
they send you an email notification each time a response is
sent out.… Read the rest

11 Nov

Optimize Your Internet Marketing Success with an Opt-In List

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.… Read the rest

11 Nov

Autoresponders, The Life Blood Of Internet Marketing Success

Since there are so many different uses for autoresponders, they can be of value to virtually any type of business. Some choose to use the autoresponders to answer frequently asked questions about a product or service. Others use them to provide information about pricing and/or your product information. Autoresponders are also a nice way to welcome new members to a website or group as well as thank them after a visit.

One might ask what would be the advantage of using autoresponders as opposed to simply listing the information on the site. An important feature of autoresponders is that they send you an email notification each time a response is sent out.… Read the rest