Category Archives: Branding

30 Jul

New Case Study Proves No One’s Reputation is Safe Online

The SEO community is buzzing about Elixir Interactive this week.  The company released their long-awaited online reputation management case study which documents in detail an ongoing attack on Elixir’s own reputation.  Usually ORM companies are hired to help clients with negative results showing up in search engines.  In this case, the ORM company is the target of someone (or some company) that wants to hurt Elixir’s search results.

Back in 2009 a number of ORMs came under limited attack, as false reviews were published on a number of complaint sites.  Elixir first noticed they were under attack in March.  Rather than quietly correct for the attack, CEO Fionn Downhill used her blog to expose the tactics being used against all the top ranked online reputation management companies. … Read the rest

03 Jul

The Importance of Online Branding

When was the last time you bought a can of cola online? A television? Signed up for legal representation? While internet marketing is a great way to drive traffic to your website to generate sales or leads, there are still many people who either won’t or can’t purchase online. However, many of these people will do research online before going a bricks and mortar store to make their purchase or before picking up the phone to make an appointment. That is one reason why more and more businesses are actively using the internet to get their brand in front of a growing number of targeted eyeballs.… Read the rest