Many small and large businesses are still trying to
understand the basics of podcasting technology. There are
many articles and white papers that can educate people on
the basics of podcasting 101. If you are looking to educate
yourself more on podcasting for your business you can read
the 6 blogs that are available at http://blog.podblaze.com

So exactly how does marketing with podcasts work? Think of
podcasting as a communication tool for your business. How
do you currently use marketing tools such as: your website,
newsletter and email marketing? You probably use these
mediums to communicate messaging to your target audience.
But there are some problems with trying to market through
these communication channels.

People don’t always get your email due to overly aggressive
Spam filters. They don’t come back and visit your website,
or read your newsletter. People actually have to make an
effort to read your content. If you have a podcast, they
can actually stream the audio and let it play while they
are doing other tasks at their computer. People tend to
multitask in order to be more efficient with the use of
their time. Additionally, most users tend to prefer value
added audio content that is specific to their areas of
interest. Your quality audio podcast content also tends to
have a higher perceived value by your target market.

Providing value added content is what your business should
be focusing on. Podcasting is only a communication tool,
and your podcast is only as good as the content that you
provide to your audience. Make sure that you produce
relevant content and not just a rambling piece of audio.
Follow the best practices that I wrote about in my last
article.

Most businesses need to be made aware of the increased
online visibility that podcasting can provide. Your podcast
could be in front of 40 million iTunes listeners if you
have made an iTunes compatible RSS podcast feed; multiple
Blog directories or specialized podcast ping directories
such as http://www.freshpodcasts.com or
http://audio.weblogs.com Verify that the major podcast
ping directories receive a ping every time you add a new
show to your podcast RSS feed.

Additionally, the search engines will look at the RSS
podcasting feed and spider the show notes that are tied to
your podcast as well.

Here are 6 of the 7 reasons that your business should be
podcasting and some of the business benefits that you could
derive from a properly executed podcast…

1. Increase your marketing reach and online visibility
2. Improve your sales & conversion rates
3. Regular line of communication with subscribed listeners
4. Value added content increases loyalty
5. Industry news and trends sets you apart from the
competition
6. Interviews with leaders in your particular niche will
establish your business as a respected leader in your niche
or industry.

You can get the 7th reason and learn even more about using
podcasting as a business marketing tool by reading these 6
podcasting business blogs at http://blog.podblaze.com

So don’t wait any longer; start podcasting today and
leverage this audio technology for your business