20 Apr

Google Link Filter

By James Peggie
April 20, 2005

Incoming links are important to the rankings of your website. Having a quantity of relevant incoming links increases your sites relevance and boosts rankings within Google and the other search engines.

Traditional SEO wisdom used to state – the more incoming links the better. However the new belief is that there is a preference for quality over quantity.

There is a growing consensus that within Google a “Sandbox” exists for new links. This is similar to the aging filter believed to exist for new sites – what has traditionally been known as the Google ‘Sandbox.’

There is strong evidence that Google now employs a link filter as part of its algorithm. The belief is that new links do not get full credit when they first appear but that they receive partial credit until they have been established for a

Leave a Reply

Your email address will not be published.