Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and – before we know it – the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thing… if your prospects can’t determine – with crystal clarity – what you do and how you can benefit them, all your copywriting efforts will be in vain.

Provider Watch suffered from a bit of this problem. When I read their original home page copy (which can be seen here), I was confused about what they offered.… Read the rest

The FAQ page? a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I?ve visited use this page as a sales tool.

Did you think of that? If not, you?re losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions.

Let me give you a before and after version of one site I visited.… Read the rest

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done.

That’s really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders. All the basic information was already included on the home page, but the owner felt as though something was not quite “there” yet. He wanted a fresh approach to the site’s copy, so that’s what he received.… Read the rest

It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.

For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block.… Read the rest

It is more important to be honest and earnest with your potential customers and clients. They want to know what’s in it for them – not how well you can rhyme words for a clever headline or that you have a witty style of writing. No one cares. They want to know they are doing business with an honest professional who will deliver the product or services he or she sells. That’s it. Period. The end.

But can’t these readers overlook an occasional attempt at a clever headline or witty lead in online copywriting?

Why should they?

Their time is valuable.… Read the rest

No, they have a swipe file of past successful ideas and sales letters that have pulled in millions of dollars. They simply ‘steal’ and recycle successful sales literature and some of them charge a fortune for it!

But they know that they are more likely to create a money creating a sales letter this way rather than wasting precious time and resources on creating a brand new piece that has a higher possibility of failure.

So that means even the best marketers and copywriters create copy that fails. It just proves that failure happens to us all at some time.… Read the rest

Want to increase your online sales? Make sure your offer is one they can’t pass up!

Any offer you make through your Internet copywriting needs to be worth the readers’ time. Time is valuable and there is no bigger waste of time – for you as the creator or for your reader – than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It turned out that the last time the client ran an ad – five years before – “I didn’t get a single result from my coupon” that he ran way back then.… Read the rest

Your thoughts, emotions or actions can either block or activate these hidden energy centres. In this article, I address ways to activate each of the Chakras to improve your article writing.

1. Base Chakra ? the energy of existence

This energy source is associated with survival, self-preservation and security. The major blockages to activating the Base Chakra are “self-sabotage” or self-talk that is full of self-doubt. The real tragedy is that, unless you can manage these self-doubts, you cut yourself off from the other six sources of energy.

You can activate the Base Chakra by: * Confronting your doubts as self-sabotage and challenging them * Visualising your completed article and the sense of achievement you will experience with publication * Sharing your concerns with others who have been successful in article writing * Listening to your body and learning to release any tensions associated with article writing

2.… Read the rest

Knowing this pattern makes the job of internet marketers even more difficult. Our ability to cultivate and retain any significant numbers in a downline is directly determined by our ability to maximize these precious few seconds of reading time. Have you got what it takes to write an email and get the replies flying in?

Most of us send out emails almost every day. We do it all too often with out carefully thinking about it. As a result these emails are often written and sent out less than perfect and fail to produce the desired result.

The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.… Read the rest

Your online business will likely require more advertising than
a contemporary business downtown, yet some new to the world of
online business do not spend the time and money to advertise
their business appropriately and are, in turn, losing money.
Your online business is crammed into the world wide web along
with thousands of others selling the same product or service as
yourself. Consider this scenario: In your hometown you want to
open an art supply store. In that same town there are thousands
of art supply stores. In order for your business to be
successful, it will have to stand out in some way from the
others.… Read the rest