Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.

To write an optimized article you should choose a topic that is related to your business and website. Do not copy content from your site. It should be original as search engines do not like duplicated content.

How is this done? The article should be optimized for a particular keyword. So if your keyword is