Interesting take from Seth Godin on the soda tax proposed in New York http://sethgodin.typepad.com/seths_blog/2010/04/rights-and-responsibilities.html

I find it fascinating that companies can sell a product that’s (supposedly) bad for you, they have alternatives available (including diet, water, and other beverages), and yet won’t help their customers move to the healthier alternatives. This isn’t tobacco where there is no healthier alternative, you either smoke or you don’t – here they could help wean people off full HFCS sodas to diet without losing their market or their sales.

This seems typical big company head in the sand thinking – if we fight it we keep the status quo. But look what happened to the auto companies who fought change – they lost market share to competitors who did listen and respond.

After reading how the banks are still massaging their balance sheets i would like to (just once) see a large company do the right thing.