Keyword Analysis: What is it and how to read it?
Keywords are the words/phrases used by people searching on the internet.
They are very important as relevant, targeted keywords can help get you to the top of search engine rankings and help you attract visitors interested in your web site’s content and products.
Choosing keywords requires input from you as you have a deep understanding of your business and industry.
We start the analysis by looking at your current keywords, your page content, the keywords and content of high ranking competitors to get ideas for keywords. We use keyword popularity tools to get other ideas and options. We will then present this to you for your ideas and feedback. This process continues until we decide we have the optimum keywords for your web site.
Your keywords should reflect the focus of your site.
Ask yourself:
- What is the site’s focus?
- Why is the site’s information valuable?
- Who is your audience?
These questions are useful because they make you think about how your site’s content serves its intended targeted audience.
Don’t limit your keywords to your products; people visit your site looking for information too.
We then research keyword popularity
- How many other sites use the same keywords?
- How many people actually search on those keywords?
- Overly broad or generic keywords rarely work well. e.g.