Monday, May 24th, 2010
The information super highway. The World Wide Web. Cyberspace. While there are many different names, it all boils down to one thing — the Internet. It is through all of these names that we begin to realize what a large part the Internet plays in our lives. Most of us in Western culture use it on a daily basis for correspondence, information, and entertainment. We would be disoriented and disconnected if the Internet were suddenly unavailable.
One of the key components of the Internet is search engines. Search engines can provide answers to nearly every question in a matter of seconds, from fashion and trivia to weather and services. An important part of what makes search engines effective is search engine optimization , or SEO. SEO is a process of understanding the ranking and visibility of a given webpage. Some companies and website administrators go to great lengths and use an SEO tool to help them monitor and assess their website’s position and ensure that they stay within a certain range. SEO is important to businesses and organizations because it allows them to be more accessible to current and potential clients. The more visible the site is, the more likely they are to receive visitors.
Businesses, however, are not the only ones to benefit from good SEO . As a Web surfer you want to be sure that when you search for something you are getting the most relevant results. The more websites that understand and utilize SEO, the more competitive the sites will be, and the more relevant the results will be.
The Internet is constantly growing and changing. What worked one day may not work the next day. When businesses stay on top of the changes, they not only receive the benefit of additional visitors but the customers receive the benefit of finding the website quickly and easily. It is a winning situation for everyone.
Posted in Search Engine Optimization | 2 Comments »
Tuesday, June 17th, 2008
Web designers are expert at design. With that in mind most designers are not marketers and are unaware of the implications of online marketing. If you do not optimize your site it’s like designing a beautiful brochure and putting it in a drawer where no one can see it. Optimization opens your site up to search engine spiders and the people searching for your products and services.
Higher Rankings |Increased Traffic | More Sales
Internet marketing and search engine optimization are concerned with higher search engine rankings and increased traffic to your web site. If the traffic is targeted to your products and services it can increase your sales and business dramatically.
What is Special About Highly Ranked Sites?
Search engines such as Google use various criteria to determine which sites will rank highest for particular search terms. These include; the age of the domain, the meta tags, the site content and the links pointing to the site from other related sites. Therefore the highest ranking sites will be given to those that have been around for a while, have relevant meta tags and content relating to the search terms, and have links from other ranked sites with similar content. High ranking sites are deemed ‘authority’ sites.
To develop an authority site takes time. Google looks for lots of quality content on your site that is relevant to the topic of the site. To build great content you should analyze what search terms (keywords) people are using to find your site. Your money keywords are those that visitors who convert into customers use to find your site. Your meta tags and content should be written around those keywords. Update your content regularly. Also links pointing to your site should use these keywords (contextual links). All this tells the search engine spider what your site is about and how important is in regards to all the other sites relating to the keyword.
Therefore if you have a relatively new site (under 2 years old) with your company name as the meta tags, with poorly written content, and with no links pointing to your site it has little chance of being listed in the search engine results or viewed by searchers.
Essential 3 Steps in Search Engine Optimization:
- Define the keyword terms people are using to find your site and products
- Make sure your meta tags and site content reflect these terms
- Build up quality links from other sites using these terms
Posted in Linking and Publicity, Search Engine Optimization | No Comments »
