Posted in Search Engine Optimization | No Comments »
Tuesday, January 10th, 2006
If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
PHP 301 Code
Place the following code into the header of any php document and it will redirect the page access to the correct site name. while preserving the script name and the query arguments.
// If the server name is not www.sitename.com we can do the redirect to www.sitename.com.
// The only time we can is if the method is a GET
// (no way to pass along the POST arguments) and its on port 80 (don't want to redirect the SSL).
if ( strcmp( strtolower( $_SERVER['HTTP_HOST'] ) , "www.sitename.com" ) != 0 &&
strcmp( strtolower( $_SERVER['REQUEST_METHOD'] ) , "get" ) == 0 &&
$_SERVER['SERVER_PORT'] == 80 )
{
header("Location: http://www.sitename.com" . $_SERVER['REQUEST_URI'] );
header("HTTP/1.0 301 Moved Permanently");
exit ;
}
Posted in Search Engine Optimization | No Comments »
Wednesday, January 4th, 2006
If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
ASP 301 Code
Place the following code into the header of any asp document and it will redirect the page access to the correct site name while preserving the script name and the query arguments.
<%
' If the server name is not www.sitename.com we can do the redirect to www.sitename.com.
' The only time we can is if the method is a GET
' (no way to pass along the POST arguments) and its on port 80 (don't want to redirect the SSL).
if ( strcomp( lcase( Request.ServerVariables("SERVER_NAME") ) , "www.sitename.com", 1 ) <> 0 _
AND Request.ServerVariables("SERVER_PORT") = 80 _
AND strcomp( lcase( Request.ServerVariables("REQUEST_METHOD") ) , "get" , 1 ) = 0 _
) then
URL = "http://www.sitename.com" & Request.ServerVariables("SCRIPT_NAME")
if len ( request.servervariables("QUERY_STRING" ) ) > 0 then
URL = URL + "?" + request.servervariables("QUERY_STRING" )
end if
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", URL
Response.End
end if
%>
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Wednesday, December 7th, 2005
* SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page.
* SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website.
It is the same distinction between the words “marketing” and “advertising”.
* Marketing is the process or technique of promotion, selling and distributing a product or service.
* Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.
There are two words that are feared in the SEM world: Patience and Change!
You will need ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy – it isn’t a quick fix.
Considerations with search engine patience:
* Search engines often change their ranking formula.
* Each search engine has its own algorithm (formula) to determine site ranking.
* META tag keywords are not a magic bullet to improve your ranking.
* Search engines can take many months to index new information, so patience…patience.
Search engine spiders can be extremely slow to index new information, so be patient! It may take months to see your changes affect your search engine ranking. Remember, a website is a dynamic marketing tool that you are building over time. Treat it well, give it a little love and attention, and your long-term rewards will be well worth your efforts!
If you thought nowadays search engine marketing can still be done by acquiring (and using) an auto-submission software, drop this thought immediately. This brings us to the other feared word, “change”! It is inevitable for technological changes to take effect with search engine algorithms. Websites drop rankings from 8 to zero over night. Because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends. Watch your page ranking, your website statistics, your Alexa traffic ranking. All of these tools will allow you to find out if there are any significant changes occurring on the web.
Posted in Search Engine Marketing (SEM) | No Comments »
Wednesday, December 7th, 2005
Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific to your industry and with websites that are authoritative in nature. <-->
Authoritative websites is the direction to consider for 2006. Not only making your website an authority for your target market, but to exchange links with other websites that are authoritative for that same target market. What are authoritative websites to link with? Basically there are is a relatively small set of websites that can be trusted as authority, or expert websites. Government sites, university websites, well-recognized news sources, and recognized industry news sources are all examples of sites that can be considered as ?expert? websites. These sites, unlike the average website on the Internet, can be trusted to ?link honestly?.
Take the following example. I recently went to Google, MSN and Yahoo and searched on the term “internet marketing consultants” and the result on the first page for all three search engines were somewhat surprising. Instead of finding a page full of businesses that provide internet marketing services over 75% of the results were websites that were resources for internet marketing. A careful review of each of these websites revealed all of them to be content rich in their field of internet marketing. They did not provide any services other than information for others to use about internet marketing. For the purpose of this writing these results indicate (1) that making your site an authority for your field and industry is very important to achieve top ranking, and (2) you want to seek out these types of websites to create inbound links if possible and feasible. Otherwise engage a reciprocal link exchange.
Getting noticed by authority websites can be difficult, but with some creativity it can be done. If you make your business newsworthy, news outlets within your industry and without will pickup your news story and hopefully link over to your website. Traditional marketing and public relations requires you to make your company known as an authority within your industry. You should want your clients to know that you are the best source for whatever it is you sell, and that they should trust you. You gain this trust by being visible, not just through your website, but through the websites of other trusted sources such as news outlets. These types of marketing methods would include engaging in public relations, networking, attending trade shows, and talking to news sources both within your industry and outside of your industry.
Your website is a business. No different than a retail brick-and-mortar store you will spend as much time working your website as a regular any regular business. Do not believe that the comfort of your home or that you are working with computers and technology you are able to run your business any easier. The only thing that has changed is the venue, everything else is the same. You have to provide quality content, engage in activities that make your website known, and make your website the absolute best in your target market.
Posted in Linking and Publicity, Search Engine Optimization | No Comments »
Friday, December 2nd, 2005
Like many people struggling to make a better life for themselves,
and their families, you stumbled across the Internet as a
possible way to do this. You read about all of the big success
stories, and began planning how you would join their ranks.
After several YEARS of working long and hard at building your
websites, generating traffic, and even creating a few of your
own products, you discover that you’re working harder for
yourself than any boss would ever expect. You also calculate
that you’re earning LESS per hour than you’d earn working in
a fast food restaurant.
After many more hours of intense study, the light bulb finally comes on. You see a way to shortcut the climb to success. If
you could just get one of those people with the HUGE lists to
recommend your product to their lists, you’d be “set for life.”
Now the question becomes, ?How do you get their attention, and
convince them that it’s in their best interest to promote your
product to their lists??
Please allow me to inject just a little brutal reality for you
here…
First of all, those people with list of 50,000… 100,000…
even 250,000 subscribers get bombarded with request to promote
all types of products every day. I personally receive more
software, ebooks, huge DVD courses, and accesses to membership
sites, than I can ever look at. The FedEx guy drops off
unexpected, and unrequested, packages to my house several times
per week. My home office has about $20,000 worth of products
stacked up in a corner that I don’t anticipate ever working my
way completely through? since new stuff arrives regularly.
Knowing that first fact, it’s actually probably easier to
focus on those with somewhat smaller list when seeking joint
venture partners. Honestly, many of those with smaller list also
have much more responsive lists. The smaller lists are sometime
more responsive because they haven’t been desensitized by being
constantly bombarded with “special offers.”
List owners who get flooded with JV offers need a system of
screening which offers they will take a serious look at in their
very limited spare time. Often that filter is friends. If one
of their friends recommends that they promote a product, they’re
more likely to take a serious look at. Their friends pre-screen
offers.
A second type of filter is certain “high powered” individuals
that have managed to gain a reputation for only presenting the
big dogs with world-class joint venture offers. These individuals
often work as “JV brokers.” Since they make the job of large
list owners, and the job of those seeking to introduce products
to the marketplace, easier, they serve a very useful function.
In exchange for brokering deals, and getting products noticed
that might otherwise die on the vine, they get paid a percentage
commission for putting the joint ventures together.
I share the story of just one joint venture I personally
brokered, that sold nearly $60,000 worth of a $47 ebook
in under 30 days, in a special report I wrote. You can
grab a copy of that free PDF report at
http://WillieCrawford.com/jv-brokering-report.html
If you’d like more insight into how this process works,
that special report is essential reading.
In my work as a JV broker, I quickly recognized a second point
that you need to acknowledge. Large list owner, and those with
the attention of your target audience, often prefer selling big
ticket items. They can tell their lists about a $29 piece of
software that they earn $15 on each sale from, or they can tell
their lists about a $997 course where they earn $498 on each
sale. Assuming that either choice requires the same amount of
work, which do you think your typical “top shelf? marketer is
going to choose?
When you start to develop your own products, realize that you
will need products that span a wide range of price points,
but that you’ll get those with the large lists most excited
about helping you by approaching them with products “big
ticket” enough to make promoting them worthwhile. Developing
and launch one of these big ticket items is really no more
difficult than launching a simple ebook. You go through the
same product launch sequence… the same product launch
formula. That formula has been tested and thoroughly
documented by online marketers such as John Reese, and Jeff
Walker, author of the Product Launch Formula, which you’ll
find here: http://www.p-l-formula.com
Outside of a JV broker, a recommendation from a friend of
a “top shelf? marketer, or just plain luck, your best way to
get the attention of one of the large list owners is negotiating
face-to-face during a live seminar or conference. At these
events, big-name marketers, and the speakers, are very
accessible. Over dinner, or in the hallway during a break,
it’s very easy to “strike up a conversation” with one of them.
It’s natural during one of these conversations for them to ask
you what you do. When you’re asked that question, if you’re
ready with a concise, thought-provoking answer, you may get
that big break.
To locate seminars and conferences, subscribe to the seminar
summary list published from an authority site such as:
http://InternetMarketingSeminarSchedule.com This site is also
a great site to bookmark and visit frequently. Often, you’ll
discover free, or low-cost, event near you. This site also lists
teleseminars that you might want to listen in on.
There are also many seminars set up JUST to give you a chance to
joint venture and network. These events pull together people
actively looking for joint venture partners. These types of
seminars are regular hosted by several well-known individuals
and organizations.
Michael Penland regular hosts his Internet and Joint Venture
Conferences. You can get more details on these, which I
regularly attend, at:
http://WillieCrawford.com/michaelpenland.html
JV Alert, regularly has joint venture seminars/weekends, where
they not only help you to put together HUGE joint ventures, but
also coach you on how to best land a lucrative JV. These
seminar are hosted in various parts of the U.S. with plans
of hosting them worldwide. The next one is in Orlando, Florida
in February 2006. I’ll be attending that event too. You can
read about these weekends, set up primarily to teach YOU how to
to land lucrative JV’s, at:
http://WillieCrawford.com/jvalert.html
In comparing proven methods of setting up lucrative joint
ventures with large list owners, the very best way to do this
IS face to face. That’s because it’s just easier to set up a
deal when you’re sitting across the dinner table from someone,
than it is via emails.
When looking for the quickest way to grow your business as a
beginner, nothing is quicker, or easier, than joint venturing
with those who already have the attention of your target market.
Now that you know the secret, all that you need to do is? go
do it! That’s the second big secret. You need to develop “the
action habit”. Top marketers prefer dealing with those who
have a demonstrated track record as someone who does more than
just talk a good talk. Once you start approaching the “big dogs”
and develop the action habit, you won’t be a beginner for long.
You’ll soon be partnering with, and learning from, the best in
the industry.
Posted in Search Engine Marketing (SEM) | No Comments »
Friday, December 2nd, 2005
Would you buy meat from a grocery store that left the bad meat in
with the good meat or wasn’t clean? Would you buy a car from a
sales lot that had totaled automobiles on the front lot? I
wouldn’t and neither would you. Your website is your grocery
store, your car lot. You must have an atmosphere that is pleasing
to buyers. One, that tells that buyer that you are not an
amateur, but instead a trained, seasoned professional. Your site
is a direct reflection of your product and that is why that
having a well designed website can make or break your sales.
The first thing to keep in mind when designing your website, is
“surfability”. Take a few minutes a look around at several web
pages. What makes them appealing? Were there some that you closed
out of immediately? Why? Take notes and do your research. Keep in
mind that when a person visits your site they have a goal in
mind. They are either seeking information or shopping for a
product. Give the person what they want without having to search
for it. Be sure that all the information on your site is relevant
to your product. Make the buyer think that they need your product
to solve their problem.
Your main page serves a very specific purpose. It should be an
avenue by which the customer can shop your site. It should be
easy to view and load very quickly. This is your first impression
and we all know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to have links that
are easily viewable by the reader that will navigate them to
where they want to be. Tables are often a great choice when
deciding on a way to design the main page of your site. Your main
page should load very quickly, chances are if it takes the page
more than ten seconds to load even on a 56k modem, the customer
will click away to save time, hoping to find the information or
product elsewhere. To increase the loading speed of your main
page you should avoid large graphics or excessive graphics. To
many banners or special effects can cause a page to load slowly
as well.
To make your web site more appealing to the eyes, you should
stick to mild colors. If your site is a content site where the
user will be doing a lot of reading, it is best to stick to black
and white. Color can be added when using tables, as a way to
brighten up the page, but remember to keep the overall look of
the page professional and appealing to the audience that will be
visiting most often. Since screen resolutions vary among
monitors, it is a good idea to set the pixels to a standard
800×600. You may also choose to set the tables in your web page
to span a percentage of the page rather than a set number of
inches. This will be sure to accommodate all screen sizes. You
should remember that a lot of Internet users will not use the
same browser as you, and therefore you should be sure that your
site looks as good on other browsers as it does your own. You can
do this by downloading several browsers through which to look at
your page.
Be aware of the fact that the overall look of your website is a
way to make money. The appearance of the site, if designed
properly, can be an excellent marketing strategy for your product
or service.
Posted in Linking and Publicity | No Comments »
Friday, December 2nd, 2005
What is important is not only the number of links to your site, but also the types of sites which are linking to you.
A link from a site which is related to yours is more valuable than a link from an unrelated site.
In this article, I explore different methods by which you can improve the link popularity of your site. I start with a method that you shouldn’t bother using, then go on to the moderately effective methods, and then end with the most effective methods you can use to boost the link popularity of your site.
1) Submitting your site to Free For All (FFA) pages
A common misconception among many Internet marketers is that while FFA pages may not directly bring in traffic to your site, it will help to improve the link popularity of your site, and hence, will indirectly bring in traffic through the search engines.
Nothing could be further from the truth. Most FFA pages can contain only a certain number of links at a time. This means that when you submit your site to a FFA page, your site will be placed at the top of the page. However, as more and more people submit their sites to the FFA page, your site will be pushed down, and finally, when it reaches the bottom of the page, it will be removed.
Now, since you can bet that plenty of other people are also submitting their sites to the FFA pages, your site will remain in these pages for only a short span of time. Hence, in order to ensure that the search engines see your site if and when they come to spider the FFA page, you will need to ensure that you submit your site to these FFA pages on a regular basis – at least once a week.
Even if you used an automatic submission program to do it, can you imagine a worse way to spend your time and/or money? Furthermore, many search engines recognize these pages which only contains links to other sites as FFA pages and may completely ignore them. And while I haven’t yet seen any evidence that submitting to the FFA pages will actually penalize your site, there is every possibility that this might happen in the future.
Hence, when it comes to FFA pages, my advice is simple:
don’t even think about them.
2) Starting an Awards Program
A moderately effective method of improving the link popularity of your site is to start an awards program. You can have web sites which are related to yours apply for an award from your site. The sites which win the award get the chance to display the logo for your award. This logo is linked to your site, preferably to a page which contains more information on the award.
If you publish a newsletter, consider declaring the winners in your newsletter. You can also perform a review of the winners’ sites in your newsletter. This adds useful content to your newsletter and also gives more webmasters the incentive to apply for your award, since you may review their sites in your newsletter. This also gives them the incentive to subscribe to your newsletter to see if they win the award.
Make sure that you give awards to only those sites which deserve to win. If you give your award to sites which don’t deserve it, your award will have little credibility, which will, in turn, hurt the credibility of your company.
Furthermore, make sure that the logo you design for the award looks professional. If it doesn’t, not many webmasters will want to display it in their sites.
3) Giving testimonials
This may sound a bit unusual, but giving testimonials for products or services which you find useful can be another moderately effective way of improving the link popularity of your site. If you really like a product, simply write to the company and tell them why you liked the product so much and how it has helped you. Chances are, the company will write back to you to thank you for your comments and will ask you for permission to display your comments in their web site. Tell the company that you have no problems if they publish your comments, but request them to add a link to your site along with the testimonial. There is every possibility that the company will agree since publishing the URL of your web site gives more credibility to the testimonial.
Of course, please don’t go about giving testimonials to every company you can locate just because it will improve your link popularity 
5) Starting a Link Contest
A good method of improving the link popularity of your site is to give away prizes to other webmasters if they link to you. The prizes that you give out should ideally be something which other webmasters will find valuable enough to want to link to you, but which do not cost you too much.
For instance, if you publish a newsletter, and have unsold ad inventory, you can give away some free advertisements in your newsletter to the winners. If you sell a software (or an ebook), you can give away a free copy of your software or ebook to the winners, since it doesn’t cost you anything to produce an additional copy of digital goods like software and ebooks.
Link contests work best if you run the contest on a continuous basis and if you declare new winners frequently.
If you run the contest for a few months, and then stop it, the webmasters who had linked to you will all remove their links. However, if you run it on a continuous basis, and declare new winners every month or so, the webmasters will have the incentive to keep their links to your site.
6) Writing articles and allowing them to be re-published
This is by far one of the best ways of improving the link popularity of your site, and one of my favorites. Whenever I write an article on search engine placement, I first publish it in my newsletter and then I publish the article in my site as a separate web page. I also submit it to the following article submission sites:
http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com
http://www.marketing-seek.com/articles/submit.shtml
http://certificate.net/wwio/ideas.shtml
http://www.web-source.net/articlesub.htm
Many webmasters and ezine publishers frequent these article directories in search of articles. Submitting my articles to these directories gives them the opportunity of re-publishing my articles. While I have had some success with each of the above directories, by far the best among them is the ezinearticles.com directory.
Now, at the end of each article, I mention that people are free to re-publish the article as long as they include my resource box (i.e. my bio) at the end of the article. I always include the URL of my site in the resource box. This means that whenever someone publishes one of my articles in his/her web site, I have another site linking to my site.
Also, many ezine publishers archive their ezines in their web sites. If they have re-published my article in a particular issue, I again get a link.
Writing articles is also an excellent viral marketing tool.
As some webmasters and ezine publishers publish my articles, other webmasters and ezine publishers will read my article. Some of them, in turn, will publish my article, which will again be read by other webmasters and ezine publishers, some of whom will publish it… and so on.
Also, since only web sites related to mine would be interested in publishing my articles, all these links tend to come from related sites, which, as I mentioned earlier, are more valuable than links from unrelated sites.
Writing articles, of course, has another very important benefit – if you write good articles, it makes you known as an expert in your field. This helps to improve your credibility, which makes people more comfortable about buying your products or services.
Some notes about writing articles:
i) I have learnt through experience that some webmasters will publish other people’s articles and will display the complete resource box but will not link to the URL mentioned in the resource box. In order to prevent this, you need to explicitly state that the article can be published only if the URL mentioned in the resource box is linked to your site.
ii) Your resource box should not be too long – it should be no more than 6 lines long, formatted at 65 characters per line. Otherwise, other webmasters and ezine publishers will hesitate to publish your article.
Posted in Linking and Publicity | No Comments »
Thursday, December 1st, 2005
It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.
In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.
While all this is true, most people have failed to realize that the World Wide Web has arrived with its’ own unique and rather unorthodox but highly effective set of rules.
Even fewer have taken note of the fact that the most successful online business model so far has been based on the heavy use of free marketing tools and heavy spending in marketing comes later when the web site has already started enjoying some success.
A Famous Example
When Bill Gates was playing catch up on the internet after an initial error of judgement over the future importance of the net, one of the areas where he found himself way behind was in free email services. The likes of Yahoo already had millions of users when Hotmail was re-launched.
Did one of the richest men in the world go for prime time television to advertise his new free email service? Did he book newspaper spots across the states? Not really, he used a free online marketing strategy that worked like a dream. A brief signature at the end of each email sent out invited the recipient to open a free Hotmail email account. The rest is history. This simple referral marketing strategy that cost nothing took Hotmail from virtually zero users to millions in a few short months.
There are numerous other examples, but I shoe this one because it is somebody we all know rather well.
Conventional Advertising Does Not Work Online There is one other reason why free online advertising tools are so effective. And this is based on the fact that conventional advertising as we have always know it has so far been a big failure online.
Banner advertisements with all the color and gimmickry was such a huge failure that it prompted somebody to come up with what they thought would solve the problem and become a huge success. I am referring to the much- disliked and extremely annoying pop-up advertisements.
Even the so-called pop-under ads that are supposedly less annoying have not been received with much enthusiasm online.
All these options are not free and people have been paying good money for them.
The reason why conventional ads do not work is simple and yet most people still don’t get it. Folks do not come online to be advertised to. They come online, usually with very little time on their hands and looking for some very specific information. Is it any wonder that any form of unsolicited advertising, be it pop-up ads or unsolicited email (SPAM), is so annoying?
This is why informative well-written articles are such an effective free online marketing tool. Only those who are interested in the information you have to offer will read your article. And they do not mind whatever advertising you put in the resource box at the bottom of the article, because it does not look like advertising to them.
Especially when they are interested in getting more information on the subject at hand.
Marketing Is No Longer That Simple
What people need to realize is that marketing online does not fall into the neat offline categories we have been used to.
For example the most successful online advertising has been PPC ads or Pay -Per-Click ads. The main reason is that these ads have been based on relevance to the information being looked for right from the beginning. We first saw them next to search engine results. Those ugly small text things that looked like they were part of the results searched. They have worked like magic because advertisers only pay for actual clicks on their ads, so results and response to the ads are easily quantifiable.
It should not be lost on anybody that these ads actually do not look like ads. More so now when the market leader in PPC ads, Google have their AdSense ads in small sites and blogs all over the net. There is even more emphasis on relevance to the information being looked for.
Free Is Actually Not Free
Then the other extremely important factor to note is that many of the most effective online marketing tools are really not free. For instance, even if you write your won informative articles to use for marketing purposes, this is a very time-consuming exercise. Time is even more valuable than money because unlike money, it can never be recovered when it has been lost. So it is just that people pay using some other currency.
Conclusion
Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.
Article by David Callan.
David is the leading search engine consultant with AKA Marketing.com’s Search Engine Optimisation team. AKA Marketing.com provide full SEO services as well as telephone based consulting for those preferring the DIY approach.
Posted in Search Engine Marketing (SEM) | No Comments »
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