Thursday, August 14th, 2008
A popular tool on the old Eixir site was the pages indexed and link quality tool. When we changed sites we lost those tools but we have now recreated them with some more bells and whistles at http://www.semreportsonline.com/
This site is still in beta (or even alpha) but I wanted to open it up for people to play with and give feedback.
Main features:
- Link quality assessment including graphs and history functionality
- Pages indexed across all 3 major engines.
- Ranking reports including capability to go back in time and compare ranking reports including how the top 30 looked at the time.
- Response time checking for your site.
- Multiple sites per login/email.
- Multiple logins per site (this needs to be done by an admin behind the scenes).
- Whois history – whois info stored once a week and you can compare old whois with current to see how its changed.
Sign up and give it a try, let me know what you think. No credit card is required at this time I want to test the site before turning off the ‘trial account’ status. I might even add advertising to see if I can allow an ad supported limited version.
Future enhancements are already planned – mainly email alerts when reports have been run and perhaps an analysis of the report i.e. details of whois record changes. SEO Road blocks, etc.
Posted in Search Engine Marketing (SEM), Search Engine Optimization | No Comments »
Thursday, August 14th, 2008
- Increase Video Results in Search on Google.
Just saw this the other day on a firefox query for the term “next day blinds” – 4 video results in position 4. Usually just one is shown in the universal results. Could not reproduce for a day and then it showed up again yesterday.
Posted in Search Engine Marketing (SEM) | No Comments »
Wednesday, July 9th, 2008
This post is not about ‘how to get more traffic to your site’ its about how to get the right traffic to your site.
Posted in Search Engine Optimization | 1 Comment »
Tuesday, June 17th, 2008
Web designers are expert at design. With that in mind most designers are not marketers and are unaware of the implications of online marketing. If you do not optimize your site it’s like designing a beautiful brochure and putting it in a drawer where no one can see it. Optimization opens your site up to search engine spiders and the people searching for your products and services.
Higher Rankings |Increased Traffic | More Sales
Internet marketing and search engine optimization are concerned with higher search engine rankings and increased traffic to your web site. If the traffic is targeted to your products and services it can increase your sales and business dramatically.
What is Special About Highly Ranked Sites?
Search engines such as Google use various criteria to determine which sites will rank highest for particular search terms. These include; the age of the domain, the meta tags, the site content and the links pointing to the site from other related sites. Therefore the highest ranking sites will be given to those that have been around for a while, have relevant meta tags and content relating to the search terms, and have links from other ranked sites with similar content. High ranking sites are deemed ‘authority’ sites.
To develop an authority site takes time. Google looks for lots of quality content on your site that is relevant to the topic of the site. To build great content you should analyze what search terms (keywords) people are using to find your site. Your money keywords are those that visitors who convert into customers use to find your site. Your meta tags and content should be written around those keywords. Update your content regularly. Also links pointing to your site should use these keywords (contextual links). All this tells the search engine spider what your site is about and how important is in regards to all the other sites relating to the keyword.
Therefore if you have a relatively new site (under 2 years old) with your company name as the meta tags, with poorly written content, and with no links pointing to your site it has little chance of being listed in the search engine results or viewed by searchers.
Essential 3 Steps in Search Engine Optimization:
- Define the keyword terms people are using to find your site and products
- Make sure your meta tags and site content reflect these terms
- Build up quality links from other sites using these terms
Posted in Linking and Publicity, Search Engine Optimization | No Comments »
Tuesday, April 22nd, 2008
When was the last time you bought a can of cola online?
Posted in Search Engine Optimization | No Comments »
Friday, April 6th, 2007
Here is a way to build two useful and fee links to your site/sites
Linkedln
Friday, April 6th, 2007
Google Maps has a feature that allows for searches within a geographic location.
Posted in Search Engine Optimization | No Comments »
Friday, April 6th, 2007
It is believed that Google has been making adjustments to their algorithms targeting duplicate content.
Posted in Search Engine Optimization | No Comments »
Friday, February 2nd, 2007
If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
JSP 301 Code
Place the following code into the header of any JSP document and it will redirect the page access to the correct site name. while preserving the script name and the query arguments. If anyone has the code to detect domain name and redirect keeping the script and URL intact , email me and I’ll load it here and assign appropriate credit.
Posted in Search Engine Optimization | No Comments »
Thursday, November 30th, 2006
As we go into the fourth week of our in-depth look of Web 2.0, it is easy to see how instrumental the new era of the Internet is to individuals and businesses alike. How the Internet is viewed and used is transforming before our very eyes. It is exciting to be part of the transformation and be part of something so revolutionary.
One site that encapsulates all that Web 2.0 is and how it is defined is Squidoo.com. It is the latest site by Internet Marketing guru Seth Godin and it is revolutionizing the way people search or “poke” the net. In today’s newsletter, we’ll explore who Seth Godin is and why you should care, what squidoo is, and how all of this will benefit you individually or as a business.
Who is Seth Godin and Why Should I Care?
If anyone could be referred to as the “Father of Modern Marketing Practices,” it is Seth Godin. He founded one of the first online marketing companies, Yoyodyne, in 1995. By the time he sold the company to Yahoo! in 1998, it had become the #1 creator of direct mail and promotions on the Web. Companies as diverse as AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing. Since resigning from Yahoo! in 2000, Godin has written countless books, blogs, and columns on marketing.
Godin has changed the way marketing is done in this new age. According to Wikipedia, his new theory on marketing centers around three aspects. First, the end of the TV-Industrial complex means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable.
This brings me to his latest venture, and the main reason you should care about who Godin is. Godin is the writer of the free ebook, Everyone’s An Expert (About Something), that launched the site Squidoo.com. Squidoo is a site guaranteed to change how you surf the web, as well as how you do business.
What is Squidoo.com?
Squidoo was founded by Godin on the premise that you don’t go to Google to search or find something, but rather to understand or find meaning. He feels that people do not want a quick right answer, but instead the type of dialog or information you would only find through word-of-mouth conversations. The idea is that a computer generated search isn’t good enough. You want personal experience or an expert in the field. Thus, Squidoo was created.
Why do a search on the process of making cr
Posted in Search Engine Optimization | No Comments »
