Networking/Profile Sites
Friday, April 6th, 2007Here is a way to build two useful and fee links to your site/sites
Linkedln
- Go to the LinkedIn site at http://www.linkedin.com/ and create a profile for yourself or your business leaders.
- Click on
Archive for the ‘Search Engine Optimization’ Category
Use Google Maps to Help Customers Find You Local
Friday, April 6th, 2007Google Maps has a feature that allows for searches within a geographic location.
Duplicate Content
Friday, April 6th, 2007It is believed that Google has been making adjustments to their algorithms targeting duplicate content.
Search Engine Friendly 301 Redirect in JSP Java Server Pages
Friday, February 2nd, 2007If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content – after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains – if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
JSP 301 Code
Place the following code into the header of any JSP document and it will redirect the page access to the correct site name. while preserving the script name and the query arguments. If anyone has the code to detect domain name and redirect keeping the script and URL intact , email me and I’ll load it here and assign appropriate credit.
Web 2.0: Squidoo
Thursday, November 30th, 2006As we go into the fourth week of our in-depth look of Web 2.0, it is easy to see how instrumental the new era of the Internet is to individuals and businesses alike. How the Internet is viewed and used is transforming before our very eyes. It is exciting to be part of the transformation and be part of something so revolutionary.
One site that encapsulates all that Web 2.0 is and how it is defined is Squidoo.com. It is the latest site by Internet Marketing guru Seth Godin and it is revolutionizing the way people search or “poke” the net. In today’s newsletter, we’ll explore who Seth Godin is and why you should care, what squidoo is, and how all of this will benefit you individually or as a business.
Who is Seth Godin and Why Should I Care?
If anyone could be referred to as the “Father of Modern Marketing Practices,” it is Seth Godin. He founded one of the first online marketing companies, Yoyodyne, in 1995. By the time he sold the company to Yahoo! in 1998, it had become the #1 creator of direct mail and promotions on the Web. Companies as diverse as AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing. Since resigning from Yahoo! in 2000, Godin has written countless books, blogs, and columns on marketing.
Godin has changed the way marketing is done in this new age. According to Wikipedia, his new theory on marketing centers around three aspects. First, the end of the TV-Industrial complex means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable.
This brings me to his latest venture, and the main reason you should care about who Godin is. Godin is the writer of the free ebook, Everyone’s An Expert (About Something), that launched the site Squidoo.com. Squidoo is a site guaranteed to change how you surf the web, as well as how you do business.
What is Squidoo.com?
Squidoo was founded by Godin on the premise that you don’t go to Google to search or find something, but rather to understand or find meaning. He feels that people do not want a quick right answer, but instead the type of dialog or information you would only find through word-of-mouth conversations. The idea is that a computer generated search isn’t good enough. You want personal experience or an expert in the field. Thus, Squidoo was created.
Why do a search on the process of making cr
Web 2.0: Blogs – What are they and how do they work?
Thursday, November 9th, 2006This week we will dive in-depth into one of my favorite areas of Web 2.0: Blogs.
Blogs have revolutionized the business world as well as the communications of individual businesses. Blogs are becoming essential on the local and national level. They also benefit the everyday individual looking to further their career, share their personal life, network with others in the same field, or just learn more about the web community.
As the third installment of a five article series, you are well on your way to becoming an expert in Web 2.0. For the purposes of this series, Web 2.0 is defined as websites that build on community or offer a service. Web 2.0 allows for interactive viewing of the net. (Refer to the last two weeks for more information.)
To continue to move you forward as an expert in Web 2.0, we will look at what blogs are, how blogs began, and the advantages of blogs for businesses and individuals.
What Are Blogs?
According to Wikipedia, the term “blog” is a contraction of “Web log.” A blog is a website where entries are made in journal style and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on photographs (photoblog), videos (vlog), or audio (podcasting), and are part of a wider network of social media.
How did Blogs begin?
Blogs could be found in their earliest forms when individuals began keeping online personal diaries in the 1990s. Early weblogs were simple, manually updated components of common websites. Corporations and businesses jumped on the bandwagon by creating sections such as “In the News” and “What
What is Wiki and how does it work?
Thursday, November 2nd, 2006Gone are the days of door-to-door Encyclopedia salesmen. Gone are the days where parents have to save and buy individual books of an encyclopedia with the hopes of one day being able to purchase a complete set before the information becomes outdated. Our society has transformed into a place where Wikipedia, a free online encyclopedia, has become a household name. How did this happen?
Today, kids and adults alike have a wealth of research and information available at the touch of a button. This evolution is thanks to some new software, a concept known as Wiki, and its role as part of the Web 2.0 culture.
Continuing with the in-depth look of Web 2.0, this week
How Web 2.0 And Social Bookmarking Can Work For You
Thursday, October 26th, 2006Web 2.0 should be at the center of every business owners plan to survive in the Internet world. It is the latest rage sporting the covers of several magazines as well as the biggest topic on the web. It is speculated to be the resurgence of the dot com boom. For the next five weeks, we will look at Web 2.0, specifically social bookmarking, wikis, blogs, Squidoo and Video, and how they affect business owners.
So What Is Web 2.0?
There is still controversy surrounding what exactly the term Web 2.0 entails. Some view it as a marketing buzzword while others view it as the new wisdom of the Internet. For the purpose of this newsletter we are looking at Web 2.0 as the new conventional wisdom of the Internet. Web 2.0 is defined as websites that build on community or offer a service. Rather than offering simply static information, Web 2.0 allows for interactive viewing of the net. There are several sites that have already mastered the Web 2.0 phenomenon such as Flickr, MySpace, Squidoo, YouTube and the social bookmarking site del.icio.us.
The function of these sites is to use community to maintain content. Tim O’Reilly, founder of O
A Beginner’s Guide to Google AdWords
Wednesday, September 27th, 2006This guide has been written to help you get started in Google Adwords and save you time and effort on initial research.
You may already be familiar with the ins and outs of Google search results. However, just in case you aren’t familiar where ads appear, Google’s paid ads appear separately in the search results on the right hand side of the screen and in some instances at the top of the screen. For example let’s use one of the most competitive terms for paid ads, “search engine optimization”. As you can see below, the #1 ad pays the most for your click and #2 second most and so on to the last paid ad paying the least.
Google AdWords can provide an inexpensive advertising venue for you to increase your leads. However, you need to do your research to ensure you achieve a positive ROI
SEO Tools
Wednesday, September 20th, 2006SEO tools are useful and can help you to develop and refine your campaign. We offer a variety of free tools that can help you keep your SEO on track.
Link Popularity Checker and Link Quality Assessment
This is a great tool to help you analyze the links to your site. Links play a vital role in good organic search engine rankings. Not only is link popularity important, the quality of those links is also very important. Use the free Link Popularity Checker and Link Quality Checker tool to find out the necessary statistics on your links and your competitor’s links.
The tool includes information on inbound links, deep links, directory links, and your search engine indexing statistics.
Add a link to this useful tool from your own site by adding the following code:
<a href=”http://www.elixirsystems.com/tools/linkpopularity.php”>Link Popularity Checker and Link Quality Assessment Tool</a>
Use the tool to look at your current statistics and the statistics of your competitors now.
Social Tagging Tool
Social tagging is creating a buzz as a way to create publicity for your sites content and increase your inbound links. However submitting your information to these sites can be time consuming and hard work. We have made it easier for you! Use this tool to automatically submit your content.
Add a link to this useful tool from your own site by adding the following code:
<a href=”http://www.elixirsystems.com/tools/sociable/”>Social Tagging Tool</a>
Or even use the tool to allow users to tag your site:
<a href=”http://www.elixirsystems.com/tools/sociable/?URL=www.yoursitename.com”>Tag This Page</a>
Use the tool to submit your site to social tagging sites.
WhoIs Lookup and Monitor
Check on the current whois information for other sites. This will give you the owner of the domain name and contact information. It can also be used to compare current information with previous records.
Add a link to this useful tool from your own site by adding the following code:
<a href=”http://www.elixirsystems.com/tools/whois.php”>WhoIs Lookup and Monitor Tool</a>
Use the tool to look at whois information of your company and your competitors now.