Pay per Click’s New Challenger – MSN AdCenter

Look out Google Adwords (GAW) and Yahoo Search Marketing (YSM). A new opportunity for lowering costs, better targeting and better conversions is quickly approaching.

YSM (formerly Overture) has lost Microsoft, a key partner in their search network. MSN use to display YSM ads within MSN search results, but this is no longer the case. To add salt to the wound, their onetime partner is now a competitor. Microsoft

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