Archive for January, 2006
Friday, January 27th, 2006
Many of our clients focus to a large extent on getting their sites ranked in the search engines using search engine optimization (SEO). They then come to me and ask what other types of marketing they can use to increase the effectiveness of their SEO campaign?
The first thing that I point out is that a SEO campaign should just be part of an overall business marketing plan. And this marketing plan should relate closely to the business plan. There are many things that can be done market your website. Here are a few examples of marketing ideas you may find useful.
One of the most obvious is a start up a Pay-per-Click (PPC) campaign. Try experimenting with PPC and find out how effective it can be for your site. Be very careful though as it is easy to lose control of your spending.
A monthly newsletter is a great way to gain exposure and keep your name in front of potential clients. A newsletter sign-up is a popular call to action. Getting sign ups for your newsletter is an excellent way to develop and cultivate new leads.
A monthly optimized press release campaign continually gets your latest news out in front of people. As search engines pick up these releases it also helps you to get found for targeted keywords. And of course your news can get picked up by traditional media outlets such as newspapers, magazines, TV etc., as well as online outlets.
It is also a good idea that you network online with industry groups or user groups and forums. Networking is such an important part of marketing. This can help get you established as an authority for your type of business.
Develop articles relating to your specialization which will be of interest to potential clients. Publish these on your website and submit them to industry publications. Again we are establishing your authority and building your brand.
Start up your own Blog and write about your subject of expertise. This has two benefits. It gives your target audience lots of up-to-date and interesting information. It also keeps you on the cutting edge of the news in your industry. An effective Blog does need a lot of work though. Look for syndication opportunities.
Attend your industry tradeshows either as an attendee or exhibitor. Meet people, discuss the latest industry developments and get your name out there!
Develop an affiliate program for your business. This will take the pressure off your own marketing efforts and increase you total sales potential. Your affiliates market and sell your product.
There are many marketing options that you can use along side your SEO efforts. Bear in mind that any type of marketing effort relies on a clear understanding of your target audience and their behaviors. It is all about building your name and your brand. SEO is an important part of an online marketing plan. So be creative and think out of the box. to develop a unique total marketing strategy.
Posted in Search Engine Marketing (SEM) | No Comments »
Friday, January 27th, 2006
Imagine taking a trip to the mall. You enter it and start shopping. The first store you approach is a computer store. The one next door is also a computer store. You find this unusual. You walk around. The entire mall is filled with 100s of stores, all of them computer stores, and all of them selling identical products with identical store fronts. You start thinking about this. How can they compete against each other? How do they survive?
In the search engine optimization field we come across this type of situation all the time except for us it concerns web sites as opposed to actual physical stores. Today people still have the expectation that they can have an idea, create a web site and the world will beat a path to their door. They put up a site selling the same products or services as hundreds of others and wait to get rich. Any sane person can see that this could not possibly work. But we see it again and again. The internet is cluttered with this type of business model.
Its obvious that these people have unrealistic expectations of what the Internet can now offer. They are living in the past. Six years ago it was relatively easy to get highly ranked as there were fewer sites which meant less competition. Relatively few of these sites were optimized making it easy for an optimized site to get high placement in the search engine results.
Since that time the number of web sites has increased dramatically and there has been a steady growth in the need for acquiring high search engine placement. High rankings are still possible but it is a lot trickier and requires skilled optimization expertise to get ranked. This has led to an increase in unethical companies who will use any short term spamming method to get their clients ranked. The result is that many of these companies and their clients are getting banned from search engines. These spamming companies are partially to blame for the fact that it is getting harder and harder to get ranked in the Search Engines. In an effort to get rid of their spam techniques search engines have to keep finding new ways to block them. An unfortunate consequence of the fact that the search engines are required to protect the integrity of their results is that many hard working legitimate web site owners get hit with the changes and lose their rankings in the process. Last November Google did the now infamous Florida update designed to clean up spam and in the process literally put many online services out of business. Unintentional on Googles part but disastrous for many ethical web sites owners especially since it happened in November just before peak holiday season for online store owners.
The other major factor involved in getting high rankings is the rapid growth in the number of indexed pages making the web so much bigger and making the search engines job of returning relevant results so much harder. The new Microsoft search engine preview is showing millions of pages competing for search and just recently Google has doubled the size of its index from 4 to 8 billion pages. Those that stay flexible and continue to evolve will make it. The rest will go out of business.
Most new traditional businesses are considered start-ups for the first three years of existence. The lure of high yield and fast results for online businesses has resulted in many want to be entrepreneurs. Up until the present time many entrepreneurs have viewed an online business as a way around the hard work and financial investment of traditional bricks and mortar businesses. This does not work anymore. Now a sustained effort is required both physically and financially to get an online business to succeed. This is true for even the best new business idea. For an online business to succeed in the current climate a much more bricks and mortar approach needs to be adapted. A new online business will need a well thought out business plan, market research, a clear understanding of their demographics and funding.
So what about our companies that are involved in search engine placement? Search engine optimization companies will have to adapt in order to survive. Search engine optimization is vital for businesses that are serious about an online presence. However, these businesses should be made aware that it is going to cost money and be a long term process. Online business and traditional business are getting more and more alike!
The Internet is finally moving from a tactical marketing sideline to the core of large-scale, major marketing strategies. Natural SEO and paid SEM will become integrated together into an Internet or online marketing strategy. This field will incorporate business, marketing and technical strategy.
Larger companies in traditional businesses now bring in an increasingly greater percentage of their revenues online, and they are transforming their businesses in the process. Online companies that are serious about making it will have to dedicate time and resources to the cause. In the past mid-sized and large corporations had advertising budgets to give to their advertising agency for their services. The smartest will ensure that there is a budget set aside for Internet development within these organizations which will be given to dedicated Internet specialists to handle their search engine placement for specific brands and markets.
So the glory days of the Internet are over. However, the effort and financial resources needed to get search engine placement are still worth it. It is a fraction of the cost of traditional media marketing methods such as advertising, TV, radio, print, etc. It is also the way to ensure that your drive for competitive advantage will continue both in the short term and into the future.
Posted in Search Engine Marketing (SEM) | No Comments »
Friday, January 27th, 2006
The Opportunity
It has been well documented that consumers use search engines to research and buy products online. They read reviews and descriptions, analyze ratings, and research pricing as they compare products and vendors. A successful e-commerce site must offer a positive customer experience and build trust. However, in the nitty-gritty world of online retail sales, probably the most important success factors are the accessibility of the product and price.
It follows then that high rankings in the search engines are essential to the success of an e-commerce site, because high rankings make the products more accessible to the online shoppers. The site should rank highly not just for the general keywords that describe the business, but, ideally, all of the words that describe the products sold on the site.
The Challenge
There are two primary methods to achieve high rankings in search engines. One is to optimize your website naturally, i.e. organically, so that search engines rank it highly for your important terms on their search results pages. The second way to achieve high rankings is to buy Pay-Per-Click (PPC) ads that appear on search results pages. .
Which method drives the best traffic for online retailers? According to a recent study conducted by Jupiter Research and presented at the Search Engine Strategies New York Conference in March, 2005, “6 out of 7 clicks from the organic listings as opposed to Pay-Per-Click listings.” .
Clearly, high natural listings in the search engines are key for a successful e-commerce site. .
In spite of this fact, many online retailers still focus exclusively on PPC advertising to drive traffic to their sites. The explosion in the popularity of PPC advertising for e-commerce sites is likely due to a variety of factors, including the ease of setting up campaigns, competitive peer-pressure, and the ease of budget approvals based on the lure of quicker returns on ad spend. The rewards of organic site optimization, although greater than PPC, appear over a longer period of time. .
For an e-commerce business, a PPC-only strategy is a short-sighted solution that has known pitfalls, too. As competition increases, PPC ad prices also increase, which erodes profit margins and forces the e-commerce business owner to increase their PPC budgets just to keep up. .
Many experienced SEO practitioners have problems optimizing for online retail sites because they lack the necessary programming skills to optimize dynamic pages from shopping cart software. Un-optimized dynamic pages are often invisible to search engines. To compound the problem there are hundreds of different types of shopping cart software, each of which has different optimization requirements. .
The Solution
To successfully optimize an E-Commerce site for search engines requires specialized techniques and processes that are above and beyond regular optimizations performed for non-commerce sites. .
These include: .
- Development of web server output filters that enable Title and Meta tag reconfiguration even if the shopping cart application doesnt allow it. These filters can be applied to PHP and IIS with amazing results.
- Implementing sitemaps that allow search engines to index the entire site, even when cookies are required to access certain parts of the site.
- Optimizing product and page titles and descriptions to match the phrases that consumers actually search on. For example an online store in Thailand was selling Kaw Kwy statues. After research it was found this phrase was not a popular search term. Further investigation found a more common search term for Kaw Kwy - Fake Ivory. After changing the product names, titles, and descriptions, the client started being found for his products and selling them.
- Develop product feeds to the major shopping engines such as Froogle, Yahoo Shopping, and BizRate to ensure maximum exposure for the products at prices far below current PPC ad prices.
- Undertake usability research and analysis so you know how people are really using the site and where they are abandoning the site or your shopping cart.
- Implement analytics to understand traffic, reporting and visitor conversion patterns.
- Implementation of other SEO tools such as paid inclusion (including Yahoos SiteMatch) to increase the frequency of spidering if there is a constant stream of new products to your E-Commerce site.
The Results
Natural optimization for an E-Commerce site can have a truly profound impact on the performance of the website and profitability of the business.
A major supplier of car and truck accessories reduced PPC increased visitors, and profits while reducing their PPC ad spending by $6000 per month. They achieved these results in less than three months by applying web and eCommerce analytics to an existing paid placement campaign, and then applying what they learned from the analytics in their e-commerce search engine optimization strategy. After 6 months their PPC sourced revenue and their organic sourced revenue were equal and their overall advertising spend was decreased by 30%.
A distributor of rugs and carpets, who had previously worked with two other “regular” SEO firms with only minimal success, implemented these e-commerce optimization techniques, and increased revenues 200% — after only three months!
Conclusion
As PPC ad prices continue to rise, savvy online retailers E-Commerce site owners providers need to take a fresh look at how much true success they actually gain from their PPC campaigns, and evaluate (or re-evaluate) possible gains from integrating organic search optimization, too.
Optimizing an E-commerce website is different than optimizing a content-only site. While there are many SEO consulting firms all over the world who can work wonders with regular sites, there are only a few SEO practitioners who have expertise in e-Commerce optimization. Be aware of the difference when selecting a firm to work on your e-commerce site. .
Taking steps now to optimize your E-commerce correctly for natural search engine rankings can increase your profits, and help you gain a competitive advantage over most online retailers who are still using only PPC campaigns.
Copyright © Dylan Downhill and James Peggie.
Dylan Downhill is the CIO and Technical Director and James Peggie is the Director of Marketing for Elixir Systems a search marketing agency located in Scottsdale, Arizona. www.ElixirSystems.com
Posted in Search Engine Optimization | No Comments »
Friday, January 27th, 2006
Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees. That is why it is essential to hire an ethical SEO company.
It has become clear that companies operating within the industry must become accountable for what they claim. In terms of search engine rankings it is impossible for an organic SEO company to guarantee specific placement. This is because organic SEOs do not control the search engine rankings. The rankings are controlled only by the individual search engines. Therefore SEO companies must set realistic claims in their communications with clients.
The truth is a guarantee by a SEO company relating to rankings means little or nothing. What the SEO company should be offering is a guarantee that they will work with the utmost dedication and diligence towards getting your site ranked.
In reality that is all that they can guarantee.
Posted in Search Engine Optimization | No Comments »
Friday, January 27th, 2006
As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.
Traditional marketing theory states that your marketing goal is to deliver the right product at the right price and have it available in the right place. The correct promotion mix must be used to deliver your message to the right people (your target market). You should have all these concepts adapted into a marketing plan before you start up your operations.
A great deal of your online marketing effort should revolve around building your brand name. Whether your brand is your product or your service your aim should be to build trust. Trust and credibility are essential to establishing a relationship with customers. Often the trust that your brand conveys is the only thing that differentiates you from your competitors. Take a look at your site, and your brand, from your visitors point of view. Does it give you a sense of credibility? Remember that having high search engine rankings alone will not give your business any credibility.
The goal of marketing is to make sales. That is the only goal. In the field of Internet marketing it is easy to lose sight this very simple concept. There are so many distractions; high search engine rankings, site traffic, hits, etc.
Search Engine Optimizations (SEO) goal is to give your business visibility within the search engines. However this visibility will not guarantee sales. Exposure alone does not result in sales. There must be a strong marketing campaign behind any visibility to help drive sales. Being top for a search term will mean nothing for your business if you do not make sales.
SEO can be viewed on as publicity for your company. Natural search engine listings can be viewed as editorial public relations placed alongside your paid search advertising listings which are part of an overall marketing direction. This publicity should be part of your marketing plan but it should not BE your marketing plan. Your business should be focused on marketing i.e. getting customers not visitors.
SEO alone does not sell your products or services. It may increase targeted visitors. However even targeted visitors do not guarantee sales. Only your marketing endeavors will bring sales - and increase your profits.
What can you do to help build your online business?
Remember that price alone does not bring sales. Value drives sales, and your value is determined by your brand. If you establish an important and unique brand value then customers will remember it and return to buy your products. Therefore build your brand.
Differentiate yourself from your competition. Customers will look at various sites offering similar products and try to ascertain the differences between one company and another. The differences could feature perceived value, customer service, experience, or website impression. You can look to dominate a specific area of expertise which will establish your unique brand value.
Make sure you site is focused on the customer and dedicated towards enhancing the customer experience. Many websites are built focusing on the company or its products. It is often the case that what a company thinks should be on a website is different that what its customers think should be there. Avoid building a site that is basically a brochure for your company.
What do you do to make your site customer focused? It should be quick to load and easy to navigate. It should have informational content that is relevant to your targeted customers and should be regularly updated. This content should focus on building levels of trust and credibility. Measure how people use your site and constantly look for ways to increase performance.
Successful websites are built on a philosophy of sound marketing strategy not search engine traffic. SEO should be a part of your total marketing strategy not youre only marketing strategy. Your website should be customer focused and you should constantly strive to offer your customers unique brand value which will set you apart from your competition.
Posted in Search Engine Optimization | No Comments »
Friday, January 27th, 2006
Search engine marketing takes two main forms the free listings or organic listings and the paid listings. The strategy of improving organic listings is known as search engine optimization. The paid listings or paid placement allows you to pay to include your listing for a particular search term. Today we will look at how to integrate paid search placement into your search strategy. The paid search market was $2.9 billion in 2004. It is expected to double by 2009. Read more on our Insights into Search for Business blog.
Paid Search Placement and Search Engine Optimization
Paid placement should be an integral part of your online marketing campaign to give your business an increased competitive advantage. Paid placement gives you complete control over where your site will appear in the search engine rankings. This is one of the major advantages of paid placement when compared to organic search engine optimization where the results are determined by the search engine and your site can be left nowhere - which paid placement you get instant high rankings for your search terms in the search engines of your choice.
Paid placement usually takes the form of Pay per Click (PPC). This requires you to pay only when someone clicks through to your site. PPC can be an effective addition to your overall search engine strategy as it can get you off and running quickly.
The main PPC providers, Yahoo!s and Google Adwords use systems based on bidding. Whoever pays the most gets the highest ranking. Adwords differs from Yahoo in that they also use a click-through-rate which rewards high click through rates with better pricing.
As with organic SEO you will need to define the keywords that your audience will use to find your product. Your keywords are an important part of your sales message. Bear in mind that popular keywords will be more competitive and may have higher bids associated with them. This means that you will have to pay more if you use common keywords or phrases. Remember that if you use the wrong keywords you will get visitors that do not respond to your message.
The great thing about PPC is that you can get information and modify your campaign in real time. You can check the effectiveness of your PPC campaign by using the reporting tools that are offered by your PPC provider. This tells you how much business the campaign is bringing you. You can get immediate return on investment information. You can monitor your PPC ads and if they are not effective you can quickly change them. The key is to watch how much you spend and change the ads if they are not working.
Paid placement can be an important part of your Internet marketing strategy. It is a great way to get it up and running very quickly. It also gives you a good insight into how effective your keywords are and an opportunity to try out different ones. Organic search engine optimization is much more cost effective in the long term. (3 months+) SEO also benefits you by giving your site exposure for a wide variety of keyword phrases across many directories and search engines.
If you use PPC with SEO you will find that approximately 60% of your clicks will come from organic searches and 40% from PPC. Therefore neither option should be ignored especially in the field of e-commerce. The two systems can be used effectively together so that you can make full use of your Internet marketing options over a period of time. This will help your business maximize its online marketing efforts.
Contextual Advertising
Contextual advertising refers to a paid ad that is displayed on site page that contains related information. Yahoo!s Content Match and Googles AdSense are the two main programs. This type of advertising is useful in certain situations where your product is closely related to certain types of information. e.g.
Paid Inclusion
Paid inclusion refers to services which list your site in the organic listings for a fee. It does not guarantee high rankings however. You pay to be indexed and to have the spiders regularly visit your site. Paid inclusion is useful if you have a site that constantly updates its information.
Posted in Pay Per Click / Paid Placement, Search Engine Optimization | No Comments »
Friday, January 27th, 2006
One of the exciting new developments in the field of search engine exposure is the optimization of your press releases. This offers you a great way to increase your presence on the web and be found for an expanded amount of keywords.
Press releases were traditionally aimed at media types such as journalists and editors. Today they have another audience your target market. Online press releases are now coming up under searches. Potential customers can access your information directly from your press releases. Therefore if you optimize your press releases you can help people find your web site and product information.
The first step involves researching keywords that your prospects will use to find you. This is similar to deciding on keywords for your web site. Of course, you can target different keywords, thus increasing your overall chance of being found within the search engines.
To optimize your news releases your keywords should be placed in the title of the press release and near the beginning of the content of the document. Again this is similar to adding keywords to the written content of your web page. Remember that your keyword-rich title and content should read well and be interesting. This will attract the reader to your site content.
To help the readers find your site you should include your full domain name within the text. This is a great way to improve your reciprocal linking and in turn your page ranking. You should also provide links from your written text directly to the relevant page of your website.
Publish your press releases on your own web site and also submit them to online media outlets. You should also submit your press releases to the major news search engines. News search engines are being used by both media searchers and the general public and so are a great way to expand your search engine presence. And the exciting part is that the news search engines will often pick up your story in minutes. You should also make use of XML and RSS news feeds.
Optimized press releases offer you many opportunities. And they are a great new way to increase your visibility on the web. It requires from you a combination of marketing copywriting skills and web page optimization techniques. But the results are worth the effort - by adding to your web presence and attracting increasing amounts of qualified visitors to your site.
Posted in Linking and Publicity | No Comments »
Friday, January 27th, 2006
The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the “experts” and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of “search engine optimization” and “search engine marketing.”
Search engine optimization is the act of altering a Web site so that it performs better in the ‘free’ organic, crawler-based listings of search engines. Organic search listings cannot be purchased. Web sites must be altered to be search engine friendly and to encourage the search engines to rank the Web pages for keywords and phrases that are relevant to the Web site and Web pages.
Search engine marketing is the act of marketing a Web site via search engines, whether it’s creating specific landing pages for your site, purchasing paid advertising on the results pages, or a combination of these and other search engine-related activities, including natural optimization.
The Importance of Keywords
Whether ranking through the ‘free’ organic listings or through paid search media, the most important step that most site owners have trouble comprehending is the importance of keywords. The key is to find keywords that are actually converting into sales. For example if you are a car dealer in Phoenix, does it really matter if you rank number one for “cars” in Google? Therefore, taking the time to use available technology to help define which keywords are used by your target market and really drive your desired results is really the first step in any search engine marketing program.
Search Engine Optimization
There are numerous tips and tools available to help you better optimize your site for the engines. Overall, search engine optimization is composed of programming elements that exist in three places: on the page, on the site, and off the site. In general, the consensus is that one must pay attention to:
- Title, Description and Keyword Meta Tags
- Site Structure and Programming
- Page Content Development
- Link Strategy
Search engines use complex algorithms to determine how they spider, index, and rank sites. These algorithms are constantly changing. While you can follow the various tips and resources to do it yourself, please keep in mind that gaining rank is a long-term process that requires consistent attention. It’s not just a one-off deal. Therefore you may want to consider outsourcing to an SEO expert. This is especially true if your site is a complex, dynamically driven e-Commerce site.
Search Engine Marketing
The search engine marketing space has become highly competitive. Paid search media is an advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Paid placement listings can be purchased from a portal or a search network. For example, the listings a user sees in “boxes” at the top and along the left hand side of the page in Google are all paid advertising spots.
The major players in the space include Overture and Google Adwords. But, many forget to utilize the third tier players, which for smaller niche sites, sometimes produce even better results. Those include: Kanoodle, FindWhat, and Enhance.com.
Search Engines and your Business
People seem to think that they are somehow entitled to top ranking in the search engines. There is also the perception that these engines are government supplemented services. The truth is that they are independent businesses and so are responsible for profit and loss. This means that they decide how they run their business and how they rank Web sites.
What does this mean for your business? You should start by developing a search engine strategy. This can be done by utilizing ’search engine optimization,’ ’search engine marketing,’ or a combination of both. You should aim to educate yourself on these systems and determine how you can use them to further your online business. The goal is to increase your business visibility within the search engines and bring ‘qualified’ traffic to your site. The result will be increased sales which will ensure the continued success of your online business.
Posted in Search Engine Marketing (SEM) | No Comments »
Wednesday, January 18th, 2006
If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content - after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains - if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
Coldfusion CFM 301 Code
Place the following code into the header of any CFM document and it will redirect the page access to the correct site name. while preserving the script name and the query arguments.
<!-- If the server name is not www.sitename.com we can do the redirect to www.sitename.com.
' The only time we can is if the method is a GET
' (no way to pass along the POST arguments) and its on port 80 (don't want to redirect the SSL).
-->
<cfif CompareNoCase( CGI.SERVER_NAME , "sitename.com") is 0 AND
CGI.SERVER_PORT is 80 AND
CompareNoCase( CGI.REQUEST_METHOD , "get") is 0 >
<cfheader statuscode="301" statustext="Moved permanently">
<cfif CGI.QUERY_STRING IS NOT "" >
<cfheader name="Location" value="http://www.sitename.com#CGI.SCRIPT_NAME#?#CGI.QUERY_STRING#">
<cfelse>
<cfheader name="Location" value="http://www.sitename.com#CGI.SCRIPT_NAME#">
</cfif>
</cfif>
Related
PHP 301 Redirect
ASP 301 Redirect
CFM Coldfusion 301 Redirect
JSP Java Server Pages 301 Redirect
404 Redirect one file at a time
404 Redirect one directory at a time
404 Redirect multiple pages easily
Posted in Search Engine Optimization | No Comments »
Tuesday, January 10th, 2006
If you are finding that the www.sitename.com and sitename.com version of your site are both being indexed by the search engines you could hit an issue with the search engines seeing duplicate content - after all most sites have both site names resolving to the same underlying file structure. This can also be an issue for people with parked domains - if you’ve brought multiple domains with the common misspellings of your company name (for example), if the search engines index the parked domain you could have a duplicate content issue. Another issue is having links pointing to the various site names dilutes their value, but pointing them all at just one domain name you’ve got a better chance of higher rankings.
One of the best ways around this issue is to redirect all traffic destined for the domains you don’t want to get indexed to the site name you do want to get indexed. By using a 301 redirect the value of the links will also be redirected to the main site name.
PHP 301 Code
Place the following code into the header of any php document and it will redirect the page access to the correct site name. while preserving the script name and the query arguments.
// If the server name is not www.sitename.com we can do the redirect to www.sitename.com.
// The only time we can is if the method is a GET
// (no way to pass along the POST arguments) and its on port 80 (don't want to redirect the SSL).
if ( strcmp( strtolower( $_SERVER['HTTP_HOST'] ) , "www.sitename.com" ) != 0 &&
strcmp( strtolower( $_SERVER['REQUEST_METHOD'] ) , "get" ) == 0 &&
$_SERVER['SERVER_PORT'] == 80 )
{
header("Location: http://www.sitename.com" . $_SERVER['REQUEST_URI'] );
header("HTTP/1.0 301 Moved Permanently");
exit ;
}
Related
PHP 301 Redirect
ASP 301 Redirect
CFM Coldfusion 301 Redirect
JSP Java Server Pages 301 Redirect
404 Redirect one file at a time
404 Redirect one directory at a time
404 Redirect multiple pages easily
Posted in Search Engine Optimization | No Comments »